APAC Marketing Strategic Initiatives Manager

Overview

Meta is looking for an APAC Marketing Strategic Initiatives Manager to spearhead the execution of high-impact marketing projects across the APAC region. This role demands end-to-end ownership, including conceptualizing initiatives, aligning key partners, managing cross-functional teams, executing with precision, and driving measurable results across Meta's suite of applications. As a key member of the APAC Marketing leadership team, you will work as an individual contributor to position APAC as a global driver of marketing innovation.

Key Responsibilities

• Take full ownership of essential marketing initiatives by identifying opportunities spanning multiple quarters, across various apps and audiences. Transform uncertainty into actionable strategies with defined milestones, resource allocation, and measurable outcomes based on clear hypotheses.
• Lead and coordinate across different teams effectively, influencing priorities, resolving tradeoffs, and ensuring smooth execution without direct managerial authority.
• Develop and implement AI-driven processes to enhance operational efficiency and output quality, including tasks such as synthesis, briefing, experimentation, creative development, and reporting, establishing scalable workflows that boost team productivity.
• Act as a critical marketing catalyst by feeding product teams with insights from APAC execution, facilitating a closed feedback loop that converts regional signals into actionable plans, and adapting strategies to preserve local relevance while scaling across markets.
• Elevate standards for execution and measurement by collaborating closely with Insights and Analytics to define success metrics, design and run tests, and translate data-driven learnings into actionable next steps.

Required Qualifications

• Extensive knowledge of APAC markets, with proven ability to convert local nuances into strategies that can be scaled effectively.
• Practical experience in employing AI-powered workflows that have significantly enhanced speed or output quality, beyond mere familiarity with tools.
• Strong analytical and operational discipline encompassing hypothesis development, metric tracking, proper instrumentation, and continuous learning.
• Bachelor's degree or equivalent hands-on experience.
• Experience managing portfolios or initiatives across multiple markets.
• Minimum of 12 years' experience in delivering complex cross-functional marketing projects from strategic planning through execution and evaluation.
• Excellent communication skills capable of crafting executive-level narratives and decision-making documents.
• Demonstrated success in leading intricate, ambiguous projects through influence over senior stakeholders rather than formal authority.
• Track record of creating repeatable operational systems that substantially grow impact beyond individual contribution.

Preferred Qualifications

• Proven capability to integrate AI tools into workflows to redesign or optimize processes, achieving measurable improvements like increased efficiency or quality.
• Experience with applying responsible AI principles, such as risk evaluation, bias minimization, and quality assurance.
• Ongoing commitment to AI expertise development, including advanced prompt engineering, agent orchestration, and keeping up with emerging AI technologies.

About Meta

Meta develops technologies that connect people, foster communities, and enable businesses to grow. Beginning with Facebook in 2004, Meta revolutionized social connection. Its family of apps — Messenger, Instagram, WhatsApp — continues to empower billions globally. Meta is now focused on pioneering the next generation of social technology through augmented and virtual reality, breaking beyond traditional digital boundaries.

Compensation

Salary is determined based on skills, qualifications, experience, and location. The listed compensation reflects base pay only and does not include potential bonuses, equity, or sales incentives. Meta also provides additional employee benefits.