Ad Manager - Mobile App Campaigns (Google & Meta Ads)

About the Company

MyFutureCode IT Solutions is an innovative IT firm committed to creating digital products that push boundaries. Our mission revolves around developing intelligent software solutions that help businesses grow faster, improve efficiency, and confidently face the digital future. With expertise spanning custom software development, web and mobile applications, cloud, AI, automation solutions, UI/UX design, and technology consulting, we transform complex challenges into seamless technology experiences.

Job Overview

We seek a results-oriented Ad Manager with extensive hands-on experience in managing paid mobile app campaigns across Google Ads and Meta platforms. The key focus is to strategize, execute, and optimize high-performing campaigns while scaling them effectively.

Key Responsibilities

• Develop, implement, and refine paid advertising campaigns targeting mobile app installations and user engagement.
• Track and improve essential metrics such as Cost Per Install (CPI), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Click Through Rate (CTR).
• Conduct systematic A/B testing on campaign creatives, audience segments, and strategies to optimize results.
• Scale advertising campaigns while consistently achieving performance benchmarks.
• Manage audience targeting, retargeting strategies, and effective segmentation to maximize impact.
• Analyze campaign performance data and translate insights into actionable improvements.
• Collaborate closely with creative and product teams to enhance ad effectiveness.
• Keep abreast of the newest trends and algorithm updates in Google and Meta advertising platforms.

Required Qualifications and Skills

• At least 3 years of experience in performance marketing or ad operations with a focus on mobile applications.
• Proven track record managing campaigns for 10 or more mobile apps concurrently.
• Expertise in handling campaign budgets amounting to a minimum of 100,000 INR daily spend.
• Strong practical experience using Google Ads (including Universal App Campaigns or App Campaigns) and Meta Ads Manager (Facebook and Instagram).
• Excellent analytical mindset with the ability to make data-driven decisions.
• Familiarity with app tracking platforms such as Firebase, AppsFlyer, and Adjust is advantageous.
• Solid understanding of mobile app attribution models and user acquisition techniques.
• Capability to efficiently manage and scale advertising budgets.