Account Manager - Influencer Marketing

About the Role

Ecko Digital Media is a comprehensive influencer marketing agency specializing in crafting creator-driven strategies that deliver quantifiable business outcomes. We operate with dedicated teams focusing on Talent Management, Brand Services, Paid Media, and our micro, affiliate, and UGC sector, The Ecko Collective. Our agency oversees each phase of the influencer marketing funnel, from strategy development and partnerships to amplified paid campaigns and performance tracking.

We are seeking an experienced Brand Manager well-versed in influencer marketing to lead programs for fast-growing brands within the food, health, wellness, lifestyle, and consumer packaged goods sectors. This position demands strategic expertise and an aptitude for nurturing client relations while steering influencer initiatives.

Key Responsibilities

• Act as the main contact for a selection of brand clients, fostering trust and sustained collaborations.
• Create and implement influencer marketing strategies tailored to each client’s goals, key performance indicators, target demographics, and budgets.
• Identify, evaluate, and recommend creators across various tiers, including macro, mid-tier, micro, affiliate, and user-generated content creators.
• Lead communication, negotiation, contracting, and ongoing relationship management with creators.
• Oversee campaign budgets ranging from tens of thousands up to seven figures, ensuring profitability and high client satisfaction.
• Manage campaign lifecycles from initiation to reporting, including schedule management, deliverable oversight, approval processes, and content assessment.
• Collaborate cross-functionally with Talent Management, Paid Media, Creative, and the Ecko Collective teams to deliver integrated campaign solutions.
• Analyze campaign outcomes and provide clients with informed, data-backed insights and recommendations.
• Identify and pursue opportunities to broaden client partnerships and expand account growth.
• Maintain up-to-date knowledge of influencer marketing trends, platform evolutions, and new opportunities in the creator space.

Required Experience and Skills

• A minimum of three years in influencer marketing within agencies or brand settings.
• Proven track record managing clients and leading client meetings.
• Hands-on experience sourcing and negotiating with creators and talent representatives.
• Ability to concurrently manage numerous influencer campaigns.
• Thorough understanding of influencer pricing models, contractual terms, usage rights, whitelisting, exclusivity agreements, and campaign management workflows.
• Experience working across macro and micro creators, affiliate programs, and UGC initiatives.
• Competency in managing large-scale influencer budgets, including six- and seven-figure campaigns.
• Exceptional verbal and written communication proficiency.
• Outstanding organizational skills with a strong eye for detail.
• Advanced analytical capabilities to interpret campaign data and inform strategic decisions.

Candidate Profile

• Relationship oriented with a passion for engaging clients and creators alike.
• Highly organized and able to thrive managing multiple priorities in a dynamic environment.
• Strategically minded and proactive, anticipating client requirements ahead of time.
• Composed under pressure with a problem-solving approach.
• Curious, cooperative, and enthusiastic about innovations in the creator economy.
• Dependable and accountable, trusted by colleagues to deliver consistently.

Why Join Ecko?

At Ecko, we are revolutionizing influencer marketing by integrating top talent, scalable micro and UGC programs, affiliate marketing, and paid media into a unified, results-driven ecosystem. Join us to collaborate with a forward-thinking team, influence the future of creator marketing, and build relationships with premier brands across the industry.