Vice President, Marketing Creative & Operations

About the Role

This senior executive position is designed to lead the transformation of a large creative organization into a cutting-edge, AI-empowered content engine. The Vice President will guide over 50 multidisciplinary professionals, overseeing enterprise-wide creative strategy, systems, and operational excellence to drive measurable business impact.

Key Responsibilities

• Formulate and implement a comprehensive multi-year creative and operational strategy aligning with growth objectives and partner success.
• Modernize the creative division into an AI-enabled content hub with scalable governance, workflows, and performance metrics.
• Create modular content approaches enabling personalization for a broad set of partners while enhancing speed, efficiency, and consistency.
• Standardize brand messaging, editorial guidelines, and creative standards across diverse channels and formats.
• Lead the adoption of AI-driven tools for creative production, including copywriting, design, video, and workflow optimization.
• Direct content strategy along the customer journey to support acquisition, engagement, and conversion goals.
• Manage creative operations such as intake, prioritization, resource allocation, project execution, and capacity planning.
• Develop dashboards and KPIs tracking throughput, quality, cycle times, and business outcomes.
• Collaborate with marketing, SEO, paid media, lifecycle, and field teams to ensure content performance optimization.
• Lead, mentor, and develop a creative team including operations leaders, project managers, designers, writers, and content strategists.
• Oversee relationships with external vendors including agencies, freelancers, and production partners.
• Provide executive reporting on creative impact, investments, team performance, and strategic initiatives.

Candidate Profile and Requirements

• Minimum 15 years in integrated marketing, brand strategy, creative leadership or related areas.
• At least 7 years of executive leadership experience overseeing large creative teams (40–60+ members).
• Proven expertise in organizational transformation via operating model redesign, workflow modernization, and technology adoption.
• Strong background in brand strategy, messaging frameworks, integrated content, and multichannel marketing.
• Experience building scalable content ecosystems that support personalization and operational efficiency.
• Ability to tie creative initiatives to measurable outcomes such as acquisition growth, engagement, and cost optimization.
• Demonstrated success managing sizable budgets and making data-driven resource decisions.
• Familiarity with enterprise project management tools (e.g., Workfront) and performance-driven marketing environments.
• Excellent executive communication, influencing capabilities, and stakeholder management.
• Ability to lead through ambiguity, inspire teams, and drive cultural and organizational change.
• Preferred experience in education technology, higher education, multi-brand, or partner-based business models.
• Knowledge of AI-powered creative tools, content management, digital asset management platforms, and emerging marketing technologies.

Benefits and Perks

• Competitive executive compensation aligned with experience.
• Chance to lead a transformative initiative within a growing organization.
• Flexible remote work setting in a distributed team structure.
• Comprehensive health, dental, and vision insurance coverage.
• Paid time off and wellness programs for employee health.
• Retirement savings plans.
• Opportunities for continued professional development and leadership growth.
• Ability to pioneer innovative AI-driven marketing processes and scalable creative operations.