Paid Media Manager

About Lovehoney Group

Lovehoney Group stands as the global leader in sexual wellbeing, dedicated to enhancing pleasure by integrating innovative technologies, leveraging data-driven insights, and encouraging creative approaches to intimacy. We offer a diverse range of premium sex toys, lingerie, and accessories through an efficient online shopping platform. Our organization employs over 800 enthusiastic individuals across 11 global offices, each contributing their unique talents to foster a diverse and forward-thinking workplace. We pride ourselves on challenging conventional norms and making a meaningful difference in the lives of our customers.

Role Overview

We are seeking a Paid Media Manager to play a critical role in elevating the performance of our marketing initiatives at Lovehoney Group. You will be responsible for designing, executing, and refining paid social media campaigns across several platforms, primarily focusing on Meta but extending to YouTube, TikTok, and Snapchat. This position demands a combination of analytical thinking and creative campaign management within a dynamic retail environment that values dedication and outcomes.

Key Responsibilities

• Design and implement strategic paid social media campaigns targeting both brand awareness and conversion goals.
• Oversee and optimize paid advertising efforts on platforms including Meta, YouTube, TikTok, and Snapchat.
• Collaborate with department heads to allocate and manage advertising budgets efficiently across diverse social media channels and campaigns.
• Work closely with Marketing, eCommerce, and Creative teams to develop cohesive marketing strategies and compelling advertising content.
• Continuously track campaign performance across various regions and platforms, making swift data-informed adjustments to maximize effectiveness.
• Stay informed about the latest industry trends and competitor tactics to enhance campaign strategies.
• Produce and deliver thorough performance reports for internal stakeholders and clients.

Candidate Requirements

• At least two years of practical experience managing paid social media advertisements with a demonstrated history of successful, impactful campaigns.
• Expertise in social advertising tools such as Meta Business Manager, YouTube Ads, Twitter Ads, LinkedIn Campaign Manager, and TikTok Ads Manager.
• Solid skills in A/B testing and conversion rate optimization to refine campaign effectiveness based on data.
• Proven ability to drive revenue growth in a business environment handling multi-million-pound budgets.
• Advanced analytical proficiency and experience using Google Analytics and major social media platform analytics.
• Experience leading teams is advantageous, with an emphasis on fostering collaboration and goal achievement.

Benefits and Perks

• A friendly workplace offering complimentary drinks and snacks, alongside enjoyable team-building activities.
• Exclusive discounts on a variety of retail outlets, hotels, and service providers, plus a 50% discount on all Lovehoney products to explore new experiences.
• A flexible hybrid working arrangement that includes three days per week in-office and options to work remotely up to four weeks annually.
• Generous holiday entitlement starting at 25 days with an additional day per year of service, supporting personal rest and exploration.
• Opportunities for personalized training and development supported by biannual performance reviews.
• Health and wellbeing support including gym memberships and access to mental health resources.
• Security features including a complimentary 1Password Family account for work and home use, extendable to family members for safe password management.

Hiring Process

• Resume evaluation
• Interview with Talent Acquisition team member
• Interview and task with the hiring team
• Final leadership interview

Diversity and Inclusion

Lovehoney Group is committed to equal opportunity employment, evaluating all candidates based on their skills irrespective of age, disability, gender reassignment, marital status, pregnancy, race, religion, gender, or sexual orientation. Accommodations are available during the interview process for individuals with disabilities to ensure inclusivity.

Additional Information

We use artificial intelligence technologies during the recruitment process for CV review and note-taking, while maintaining transparency and allowing candidates to opt out without impact on their evaluation. We operate a hybrid work model with three days in-office per week. Our privacy policy is accessible through our corporate website. Any queries regarding our use of AI in recruitment can be directed to our recruitment team.