Marketing Executive

Position Summary

This role focuses on accelerating pharmacy growth by expanding presence in the local catchment, forming useful partnerships, rolling out neighborhood marketing activities, and creating more opportunities for walk-ins, prescription referrals, and stronger brand recall.

Business Development and Catchment Growth

• Regularly visit pharmacies that are key to the business or not performing well to spot gaps and put practical improvement plans in place.
• Review the catchment area on an ongoing basis and refresh it with new opportunities for expansion and collaboration.
• Deliver at least 5 clinic tie-ups each month to help drive prescription traffic and customer visits.
• Partner with nearby businesses such as laundries, grocery outlets, supermarkets, and similar neighborhood stores to raise visibility and generate referrals.
• Visit residential buildings in the assigned area to introduce the pharmacy’s products and services.
• Where needed, secure approvals from building management before carrying out promotional activity.

Marketing and Promotional Activity

• Make sure marketing collateral is available, positioned correctly, and used effectively, including roll-up stands, flyers, door hangers, home-delivery acrylic stands, and business cards.
• Run at least 4 health check-up campaigns every month in the assigned territory.
• Arrange and execute a minimum of 2 gym or wellness events per month to build health awareness and promote the pharmacy.
• Follow all company branding rules and promotional standards for every activity.

Relationship Management

• Maintain productive working relationships with clinics and healthcare providers.
• Develop strong connections with gyms and fitness centers.
• Engage residential communities and community groups in the catchment area.
• Build trust with local business partners and other relevant stakeholders.

Market Intelligence and Reporting

• Track and update market information such as newly opened clinics and healthcare providers, competitor offers, pricing, and activities.
• Monitor local market changes and identify fresh business opportunities in the territory.
• Prepare and share regular reports for the Store Manager and management covering catchment updates, promotional work, partnerships, and field observations.
• Measure campaign performance and promotional impact, then suggest improvements and new ideas based on findings and market feedback.

Performance Expectations

• At least 5 clinic tie-ups per month.
• At least 4 health check-up campaigns per month.
• At least 2 gym or wellness events per month.
• Timely submission of catchment and market intelligence reports.
• Growth in customer footfall, prescription referrals, and community engagement within the assigned area.
• Full compliance with company branding and marketing standards.

Qualifications and Skills

• A bachelor’s degree or diploma in Marketing, Business Administration, or a closely related field is preferred.
• Prior experience in marketing, business development, or pharmacy/healthcare marketing is considered beneficial.
• Strong communication, interpersonal, and relationship-building capabilities are required.
• Good planning, organization, and presentation skills are important for success in this role.
• Ability to work independently while handling several field activities at the same time.
• A valid UAE driving license is an advantage.