General Manager - Commercial

About Binnacle Training and Role Overview

Binnacle Training is a renowned Registered Training Organisation based in Queensland, operating nationally and partnering with over 250 secondary schools across Australia to provide vocational education. Established in 2006, it delivers customized Certificate courses in Sport & Recreation, Fitness, Business, Tourism, and First Aid, collaborating with more than 800 teachers. As Binnacle embarks on its 2026–2028 Strategic Plan, focusing on empowerment, evolution, and expansion, it seeks a visionary General Manager – Commercial to spearhead its national growth and innovation agenda.

Key Responsibilities

• Devise and implement a multi-year national growth strategy to elevate Binnacle’s presence across Australia.
• Increase enrolments, revenue streams, and expand market reach throughout the country.
• Manage and develop strategic partnerships with schools, education departments, industry associations, and community organisations.
• Oversee brand management, marketing initiatives, digital engagement, and strategies for customer acquisition.
• Lead product innovation and the development of new educational courses.
• Integrate data-driven decision-making processes, optimize CRM use, and apply commercial analytics for enhanced performance.
• Build and lead a high-performing commercial team aligned with organisational goals.

Candidate Profile and Experience

The ideal candidate is a commercially savvy executive with a strong strategic focus and collaborative approach who thrives in growth-driven, purpose-led environments. Essential experience includes:

• Over 10 years in senior commercial or growth leadership roles.
• Proven track record in scaling products or services across multiple regions.
• Strong financial and commercial insight.
• Experience within education, training, or other regulated sectors.
• Expertise in marketing, CRM, digital engagement, and analytics.
• Exceptional skills in stakeholder engagement and executive communication.
• Demonstrated ability to lead cross-functional teams and exert influence at senior levels.

Additional experience in Registered Training Organisation (RTO) environments, school-based program expansion, or national education initiatives is highly valued. The candidate must combine strategic vision with pragmatic execution, governed by core values of purpose, impact, and innovation.

Benefits and Opportunity

• Engage directly with the CEO and Senior Leadership Team, shaping organisational strategy and culture.
• Drive a commercially transformative agenda supporting social purpose.
• Lead innovation in a sector poised for disruption, impacting the future of vocational and school-based education nationally.
• Forge influential partnerships creating meaningful opportunities for young Australians and adult learners.