Director of Growth Marketing

Overview

The Director of Growth Marketing at Snoonu spearheads efforts to expand customer engagement and loyalty throughout the company's platform, placing emphasis on CRM, loyalty programs, and subscription services. This leadership role involves strategizing and executing initiatives to enhance retention, user involvement, and lifetime customer value. The role includes managing a team focused on CRM, loyalty, and growth analytics and aligning efforts with Product, Data, Commercial, and Performance Marketing departments to enable sustainable growth.

As a key member of the Marketing leadership, the Director designs and optimizes personalized customer journeys, loyalty frameworks, and subscription offerings to boost customer retention and brand loyalty.

Key Responsibilities

• Lead overall growth marketing strategy for CRM, loyalty programs (including the Royal Club), and subscription offerings.
• Create segmentation frameworks for targeted and data-driven communications covering user acquisition, retention, and reactivation phases.
• Design and enhance loyalty program features, tiers, and promotional activities to boost purchase frequency and customer advocacy.
• Increase subscription uptake through focused campaigns, incentives, and improving the customer experience.
• Manage CRM campaigns including planning and execution across email, push notifications, in-app messages, and SMS channels.
• Apply advanced segmentation, predictive analytics, and marketing automation for personalized, timely messaging.
• Collaborate with Product and Data teams to integrate behavioral triggers and dynamic content into CRM workflows.
• Work closely with Commercial and Product divisions to ensure growth initiatives align with revenue and customer experience goals.
• Support alignment between Performance Marketing and retention strategies to connect acquisition and loyalty efforts.
• Lead, mentor, and grow a skilled team specializing in CRM, loyalty, and lifecycle marketing programs.

Required Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, or related discipline; a Master’s degree is preferred.
• More than 8 years of advancement in growth marketing, CRM, loyalty, or lifecycle marketing roles, with at least 4 years in leadership positions.
• Demonstrable success in scaling loyalty programs, subscription services, or CRM strategies resulting in higher retention and customer lifetime value.
• Proficiency with CRM platforms and marketing automation tools such as Braze, Insider, Salesforce Marketing Cloud, or equivalents.
• Strong analytical capabilities including cohort analysis, predictive modeling, and diverse customer segmentation methods.
• Experience managing subscription-based business models involving pricing, benefit design, and driving adoption growth.
• Skill in designing tiered loyalty programs to enhance engagement and customer advocacy.
• Excellent stakeholder engagement and cross-functional collaboration expertise, particularly with Product, Data, and Commercial teams.
• Proven leadership skills in building and managing high-performing growth or CRM teams.
• Strong communication and presentation skills, with the ability to simplify complex insights into practical strategies.

About Snoonu

Snoonu is a Qatar-based Super App combining rapid delivery, ride-hailing, and shopping services into a single platform. Focused on technological innovation and a global team culture, Snoonu aims to revolutionize daily living and plans ambitious regional and global expansion.

Company Values

• Customer obsession by prioritizing clients in all decisions.
• Integrity marked by honesty, ethics, and trustworthiness.
• Curiosity and creativity to continuously innovate and generate impactful solutions.
• Leadership through example and personal ownership.
• Efficiency by working smart to produce results effectively and rapidly.
• Team collaboration appreciating strength through unity.

Employee Benefits and Culture

• Collaborate internationally with a diverse workforce.
• Access learning budgets, courses, and resources for professional development.
• Enjoy autonomy in your work and career path.
• Benefit from generous leave policies emphasizing wellness and work-life balance.
• Operate in an agile environment using scrum methodologies across departments.

Corporate Responsibility and Inclusion

Snoonu actively pursues sustainable business practices and community outreach through eco-friendly initiatives and CSR activities. The company strongly supports diversity, equality, and inclusion, fostering an environment where all individuals are welcomed and empowered to thrive.

Join Us

If you are ready to contribute meaningfully and be part of an innovative team, apply now to help shape the future with Snoonu.