Analyst/Senior Analyst, B2B Digital Marketing (Bangkok Based, Relocation Provided)

About Agoda

Agoda is a global travel company established in 2005 by two passionate entrepreneurs aiming to simplify worldwide travel experiences. Now part of Booking Holdings, Agoda boasts a diverse workforce exceeding 7,000 individuals from 90 countries operating across multiple international offices. The company connects travelers to millions of accommodations, flights, and experiences, with data and technology deeply ingrained in its innovative culture.

Role Overview

The position is within Agoda’s B2B Digital Marketing team, a unit focused on executing scalable and high-quality campaigns for partners through B2B2C channels. The team collaborates with Commercial, Product, Data, and Marketing units to ensure effective campaign delivery, performance measurement, and data-driven recommendations that enhance value for Agoda and its partners.

Key Responsibilities

• Design and optimize marketing campaigns by experimenting with advertisements, campaign structures, and bidding/pricing approaches across platforms including Google, Bing, Tripadvisor, and Trivago.
• Analyze large sets of experimental data and develop predictive models using data science methods to measure campaign impacts, such as gauging TV campaigns on bookings or pricing elasticity.
• Create dashboards for performance monitoring, extracting insights, identifying growth opportunities, and presenting recommendations to stakeholders.

Qualifications and Experience

• Bachelor's degree or higher in quantitative disciplines such as computer science, mathematics, engineering, business, or science from a reputable university.
• At least two years of data analysis experience in top-tier consulting, investment banking, private equity, or strategy/business roles within fast-growing global tech firms.
• Proficiency in one or more data analytics tools or programming languages such as SAS, R, SPSS, Python, VBA, SQL, and experience with visualization tools like Tableau or Power BI.
• Strong decision-making skills driven by data, with the ability to move rapidly and efficiently.
• A proactive mindset focused on ownership, impact, and influencing results.
• Excellent organizational aptitude, attention to detail, and the ability to work autonomously.

Preferred Additional Skills

• Experience in digital marketing or ecommerce environments.
• Knowledge of A/B testing and related performance evaluation metrics.
• Effective presentation and negotiation abilities.
• Team-oriented skills that encourage collaboration and positivity.

Equal Opportunity and Hiring Policy

Agoda is committed to diversity and inclusion, providing equal employment opportunities irrespective of sex, age, race, religion, sexual orientation, disability, or other legally protected characteristics. The hiring process values merit and qualifications and discourages third-party agency submissions without prior consent.