Social Media Manager

About the Company

CLUB 1984 is a modern clothing brand inspired by classic American street style, emphasizing refined essentials and timeless designs.

Role Overview

This full-time, on-site position located in Manchester involves leading the brand's organic presence across social media platforms. The ideal candidate is a passionate fashion enthusiast and cultural observer who creates engaging content that resonates with audiences rather than simply scheduling posts.

Key Responsibilities

• Manage and expand organic reach on Instagram, TikTok, X, and emerging platforms.
• Plan, film, and edit high-quality short-form videos tailored to each social channel.
• Document product launches, campaigns, behind-the-scenes moments, styling, and everyday brand activities.
• Develop a consistent content calendar to maintain brand relevance and cultural connection.
• Collaborate closely with founders, designers, merchandisers, and product developers to narrate each collection's story.
• Proactively identify trends, audio, and content opportunities before they gain widespread attention.
• Oversee influencer relationships, coordinate creator gifting, and engage with brand advocates.
• Capture content during events, pop-ups, and activations.
• Analyze performance metrics to refine and enhance content strategy.

Candidate Profile

• Deep passion for fashion, culture, and social media trends.
• Creative flair with keen aesthetic, compositional, and narrative skills.
• Proficient in capturing video on iPhone or camera and editing authentic yet premium content.
• Self-driven and takes initiative in content creation without waiting for direction.
• Organized planner with agility to adapt quickly to emerging trends.
• Able to thrive in a dynamic, fast-paced work environment.

Required Experience and Skills

• Experience producing content for fashion, lifestyle, or consumer brands.
• Strong abilities in photography and videography.
• Advanced proficiency in editing software such as CapCut or Premiere Pro.
• In-depth knowledge of Instagram and TikTok engagement tactics.
• Excellent communication and organizational capabilities.
• A creative portfolio demonstrating taste, innovation, and business insight.

Success Indicators

• Social channels become vibrant community hubs rather than mere product showcases.
• Regular, high-caliber content production is sustained.
• Each product launch features compelling content narratives.
• The brand community expands through genuine audience connection.
• Organic content drives meaningful traffic, interaction, and sales.

Work Environment and Culture

The role offers creative autonomy, fast decision-making, and ownership over projects. The company values innovation and supports employees in shaping the brand's future trajectory.