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- Salary
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- Openings
- 1
- Posted
- 1 jam yang lalu
- Work mode
- In office
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Job description
Role Overview
The Campaign Manager will be responsible for planning, managing, and implementing all promotional campaigns for Jumia, including Tier 1 initiatives, weekly campaigns, Super Brand Day, and other franchise events. This role involves establishing a comprehensive 12-month rolling campaign calendar to ensure strategic alignment and effective execution.
Key Responsibilities
- Develop and oversee all campaign activities at Jumia, ensuring timely and successful launches.
- Establish a continuous 12-month campaign strategy that aligns with business goals.
- Design creative campaign concepts focused on driving customer acquisition, enhancing usage, and improving engagement through elements such as deal structures, interactive games, animations, and user journey optimization.
- Identify consumer requirements and product needs to support campaigns; collaborate intensively with commercial teams to secure an attractive assortment and competitive deals tailored to customer demands.
- Construct a holistic 360-degree marketing plan spanning multiple channels to support each campaign and guarantee proper rollout.
- Collect and analyze performance and feedback data from various stakeholders to refine and update the campaign calendar as needed.
- Develop and maintain performance monitoring dashboards to track campaign effectiveness.