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Job Overview

Uma Rubber and Plastic Product is seeking a creative and meticulous Content Writer to produce compelling and informative content across digital and print media. The candidate will craft SEO-optimized content that supports the company's branding and business goals.

Primary Responsibilities

Investigate industry-specific topics to develop original and engaging written material.
Compose blogs, website content, articles, product descriptions, social media posts, email communications, and marketing collateral.
Produce SEO-friendly content aimed at enhancing website visibility and search engine rankings.
Review and edit content prior to publication ensuring adherence to company tone, style, and brand standards.
Collaborate with Marketing, HR, Sales, and Design departments to fulfill content needs.
Create content publishing schedules and ensure deadlines are met.
Update website and marketing content as necessary.
Draft recruitment ads, job descriptions, company profiles, and internal communications.
Optimize content based on performance insights and user engagement metrics.
Stay informed about trends in content marketing, SEO best practices, and industry advancements.

Required Qualifications and Skills

Bachelor's degree in English, Journalism, Mass Communication, Marketing, Literature, or related disciplines.
2 to 5 years’ experience in content writing, copywriting, digital marketing, or similar fields.
Excellent English writing, editing, and proofreading abilities with strong grammar skills.
Creative storytelling and research proficiency.
Knowledge of SEO concepts and keyword integration.
Familiarity with content management systems, preferably WordPress.
Basic digital marketing and social media platform understanding.
Competence in conducting online research and verifying facts.
Strong time management and multitasking capabilities.
Attention to detail and commitment to meeting deadlines.
Additional advantage if experienced with AI writing tools like ChatGPT or Gemini.
Preferred software: Microsoft Word, Excel, Google Docs, WordPress, Canva (basic), Grammarly, ChatGPT/AI tools, Google Search Console (basic), and Google Analytics (basic).

Performance Indicators

Timely delivery of content pieces.
High standards of content quality and accuracy.
Improved SEO metrics including website traffic, ranking, and keyword effectiveness.
Engagement on website and social media platforms.
Lead generation attributable to content marketing.
High content approval rates requiring minimal revisions.

Compensation

Monthly salary range is between 20,000 and 40,000 INR, commensurate with experience and skills.

SEO Specialist

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