Global CRM Manager - Experimentation

About Too Good To Go

Too Good To Go is a global leader in the mission to fight food waste, connecting businesses with surplus food to consumers eager to purchase it. Operating in 21 countries with 120 million users, the platform has saved over 500 million meals. As a certified B Corporation, the company emphasizes social impact through innovative solutions, educational tools, and advocacy to reduce food waste and its environmental footprint.

Role Overview

The Global CRM Manager - Experimentation is responsible for the comprehensive management of CRM testing initiatives across both B2C and B2B segments. This hands-on role involves designing, executing, and analyzing experiments with statistical accuracy. Collaborating closely with Campaigns and Lifecycle teams, the manager prioritizes tests, ensures proper implementation, and converts findings into scalable strategies to optimize CRM effectiveness. The position is based on-site in Berlin or Copenhagen.

Key Responsibilities

• Design and lead end-to-end CRM experiments, including hypothesis formulation, test variant creation, audience sizing, and metric definition.
• Collaborate with Marketing Analytics, Campaigns, and Lifecycle teams to pinpoint valuable testing opportunities and maintain an experimentation roadmap.
• Ensure accurate instrumentation and tracking of experiments to guarantee reliable data and measurable outcomes.
• Evaluate experimental results using statistical methods to establish significance and provide actionable business insights.
• Identify successful experiments for integration into ongoing CRM lifecycle campaigns in coordination with relevant teams.
• Maintain an accessible repository documenting experiment findings and lessons learned to enhance organizational knowledge and avoid redundant testing.
• Establish governance protocols for experiment prioritization, approval processes, and execution to prevent conflicting test outcomes.
• Promote a culture of test-and-learn within CRM and related marketing groups by enhancing experimentation literacy.
• Work with Marketing Analytics on complex measurement strategies for multi-touch or intricate experiments.
• Communicate findings regularly through reports, presentations, and knowledge-sharing sessions to foster widespread awareness and adoption of successful practices.

Preferred Qualifications

• Proven experience managing CRM or marketing experiments spanning B2C and B2B markets.
• Strong understanding of experimental design principles, statistical significance testing, sample sizing, and common challenges.
• Proficiency with CRM platforms such as Braze or Salesforce Marketing Cloud to craft testable campaign variants.
• Excellent ability to translate technical statistical findings into clear business advice for non-technical stakeholders.
• Familiarity with Amplitude experimentation tools, along with project management and organizational platforms like Airtable and Asana, is advantageous.

Work Distribution

• 40% focused on designing and running experiments.
• 30% dedicated to analysis and insight generation.
• 20% allocated to developing frameworks, standards, and governance.
• 10% centered on disseminating results and building organizational awareness.

Our Values

• We Win Together
• We Raise the Bar
• We Keep It Simple
• We Build A Legacy
• We Care

Benefits and Culture

Joining Too Good To Go means engaging in meaningful work that delivers measurable social impact. Experience international collaboration with a diverse team driven by shared values. The company fosters personal and professional growth in a supportive, inclusive environment where individuality is welcomed.

• Flexible hybrid working options from well-equipped offices or remotely.
• Parental leave exceeding local legal requirements and optional additional unpaid leave.
• Health insurance and pension schemes according to employment location.
• Extra paid days off for important life events.
• Regular social events including seasonal parties and community activities.
• Monthly complimentary Surprise Bags connecting employees with the user community.
• Paid volunteer opportunities through the Shareback programme.
• Active Employee Resource Groups supporting diversity and inclusion across various dimensions.

Diversity and Inclusion

The company is committed to providing a workplace where all employees feel included and able to bring their authentic selves. Selection is merit-based, and accommodations are available throughout the hiring process to support applicants as needed.