Process Manager

Job Overview

We are seeking a skilled Process Manager specializing in Braze platform operations to oversee campaign execution and user lifecycle management. This role entails designing, deploying, and optimizing multi-channel marketing campaigns with a strong focus on data-driven personalization and customer engagement strategies.

Primary Responsibilities

• Develop, test, and implement end-to-end marketing campaigns spanning Push notifications, In-App Messages, Content Cards, Email, and SMS channels.
• Design sophisticated, multi-step customer journeys within Braze Canvas, incorporating complex branching logic, frequency controls, and eligibility criteria.
• Leverage Liquid templating and Connected Content features to deliver real-time, personalized messaging tailored to individual users.
• Establish and manage dynamic audience segments based on user attributes, event triggers, and behavioral analytics.
• Conduct robust A/B and multivariate testing on messaging copy, creative assets, and timing to enhance campaign performance metrics.
• Continuously monitor campaign health and analyze key performance indicators such as click-through rates, conversion rates, and unsubscribe metrics utilizing Braze-native reporting tools.
• Collaborate closely with engineering and product teams to ensure accurate integration of custom attributes and event data into the Braze SDK.

Required Skills and Qualifications

• A minimum of three years' hands-on experience directly working within the Braze customer engagement platform; Braze certification is highly advantageous.
• Strong technical proficiency in HTML and CSS styling for email campaigns, alongside expertise in Liquid scripting for dynamic content generation.
• Exceptional analytical capabilities, able to interpret campaign data deeply and uncover underlying causes behind performance trends.
• Meticulous attention to detail, ensuring thorough quality assurance including verification of all links, deep links, and personalized tokens prior to campaign launch.
• Comprehensive understanding of user lifecycle stages including onboarding, retention, win-back, and loyalty program strategies.