કામનું વર્ણન

About the Role

This role is offered through a partnering company looking for a Marketing Analyst based in Canada. The candidate will play a crucial role in converting marketing data into practical insights to boost campaign effectiveness and business growth. The position requires analyzing advertising efforts, evaluating experimental campaigns, and producing strategic recommendations to enhance customer acquisition strategies. It involves collaborating with marketing, analytics, and business units to streamline reporting procedures, refine attribution and LTV models, and improve budget management tools. Combining analytical skills, statistical knowledge, and marketing expertise, this position supports data-driven decision making using modern platforms and reporting tools on global campaigns. This opportunity is ideal for a detail-focused analyst passionate about tackling complex challenges and driving measurable results in a fully remote setting.

Key Responsibilities

Generate comprehensive reports and summaries assessing advertising campaign performance to reveal optimization possibilities.
Investigate trends in campaign effectiveness and produce actionable suggestions to improve critical marketing metrics.
Monitor and assess A/B testing outcomes to supply precise findings with guidance for future experiments.
Track daily marketing and product KPIs, detect significant anomalies, and explore underlying causes for performance fluctuations.
Examine and enhance existing attribution, lifetime value (LTV), and marketing measurement models.
Refine marketing reports, dashboards, and budgeting tools to boost operational efficiency and decision-making quality.
Work closely with marketing and analytics teams to translate analytics insights into strategic marketing recommendations.
Contribute to the ongoing enhancement of campaign measurement methods and reporting standards.
Utilize data-driven strategies to identify opportunities to improve customer acquisition, retention, and overall marketing effectiveness.

Required Qualifications and Skills

Bachelor’s degree in a quantitative, technical, economic, or analytical discipline.
Advanced capabilities in Google Sheets, including pivot tables and complex formulas.
Experience with BigQuery and managing large-scale datasets.
Solid understanding of mathematical statistics applied to marketing analytics.
Proven knowledge in analyzing marketing campaigns and business data to derive insights.
Familiarity with business intelligence tools like Tableau, Apache Superset, or similar.
Proficient English skills (minimum B2 level).
Strong analytical thinking to identify patterns and communicate insights effectively.
Experience with MS SQL is favorable.
Basic understanding of Python programming is an asset.
Knowledge of web analytics platforms such as Google Analytics and Google Tag Manager is preferred.
Experience with Google Ads analytics is an advantage.
Willingness to collaborate with international teams and availability for at least 3 hours overlapping with their working schedule.

Benefits and Perks

Fully remote position offering full-time employment with flexibility to work from any location.
28 calendar days of paid annual leave plus 7 additional wellness days per year.
Referral bonuses up to $5,000 USD for employee recommendations.
50% financial support for professional development including training, international conferences, and industry events.
Discounts on corporate English language courses.
Health benefit assistance including reimbursement options for eligible employees.
Provision and reimbursement of equipment and coworking/home office expenses for workplace setup.
Recognition programs featuring rewards, merchandise, team-building activities, and wellness initiatives.
Engagement with international teams offering growth opportunities in global marketing analytics.

Additional Information

This position is handled through a partner firm responsible for application management and subsequent hiring processes. The application screening utilises AI-assisted matching to shortlist candidates best aligned with the job requirements; however, final interview decisions rest with the hiring company. Data privacy is managed under GDPR regulations, and AI tools are utilized for application review without replacing human judgment in hiring decisions.

Marketing Analyst (Canada)