YouTube Strategist

Role overview

This remote contract opportunity is based in the United States and is being presented on behalf of a partner employer, which will handle applications and all next-step communication. The role is centered on building and expanding a worldwide YouTube strategy that increases viewership, engagement, and brand connection within an enthusiastic fan audience.

The position sits at the crossroads of storytelling, fandom, and analytics. It calls for someone who understands how YouTube works, follows internet culture closely, and can turn performance data into practical creative guidance. You will work with internal stakeholders and outside partners to improve content packaging, sharpen discoverability, and scale impact across multiple channels. The job also involves ongoing experimentation with formats, titles, thumbnails, and engagement tactics to keep improving reach and retention.

Accountabilities

• Own and refine the YouTube content strategy across flagship and affinity channels.
• Shape creative direction for video packaging and programming, including clips and Shorts.
• Improve content presentation by testing and optimizing titles, thumbnails, and format choices.
• Review performance metrics and turn findings into clear, actionable recommendations for growth.
• Track audience behavior, new trends, and emerging content opportunities to boost engagement.
• Work with internal teams and external agencies to curate and release content with strong impact.
• Create experimentation plans to test cadence, thumbnails, titles, and format variations.
• Keep content plans aligned with marketing goals, franchise direction, and global initiatives.
• Support monetization objectives by making sure strategy aligns with platform rules and revenue priorities.

Experience and requirements

• At least 2 years of experience in content strategy, social media, or YouTube-related roles.
• Background handling high-volume publishing schedules or content workflows.
• Strong grasp of YouTube algorithms, growth tactics, and optimization methods.
• Ability to interpret analytics and convert data into practical content guidance.
• Experience collaborating with agencies, vendors, or cross-functional teams.
• Clear communication skills and the ability to give concise creative feedback.
• Strong awareness of internet culture, fandom communities, and digital trends.
• Genuine interest in anime, along with familiarity with anime audiences and storytelling styles.
• Experience with tools such as YouTube Studio or Tubular is preferred.
• Knowledge of Shorts, vertical video, or multi-channel strategies is an advantage.

Benefits and additional information

• Competitive hourly pay aligned with current market standards.
• Flexible remote contract arrangement.
• Chance to work within a large-scale YouTube ecosystem with millions of engaged viewers.
• Opportunity to influence content strategy for a highly passionate fan community.
• Collaborative environment involving creative, marketing, and cross-functional partners.
• Access to analytics tools and testing frameworks used to improve content performance.
• Work that combines entertainment, fandom, and digital growth strategy.

Application and hiring process

Applications are reviewed through a partner-managed process. Candidate matching is supported by AI to help identify strong fits quickly and fairly, and the shortlisted profiles are then shared with the hiring company. Interviews, assessments, and final hiring decisions are handled directly by the employer’s internal team.

Privacy and data processing

By submitting an application, you acknowledge that the platform may process your personal information to evaluate your fit for the role and share relevant details with the hiring employer. This processing is based on legitimate interest and pre-contractual steps where applicable under data protection laws, including GDPR. You may request access, correction, deletion, or objection rights at any time.

The recruitment process may also use AI tools to support tasks such as reviewing applications, screening resumes, assessing responses, and flagging possible inconsistencies or verification signals. These tools assist recruiters but do not replace human judgment, and the final decision is always made by people. For more information about data handling, candidates may contact the hiring team.