Senior Graphic Designer

Job Overview

We are looking for a highly innovative and experienced Senior Graphic Designer to steer and deliver visual communications for our rapidly expanding e-commerce brand focused on skincare and makeup products. This role is key to defining and evolving the brand’s visual language throughout various platforms while ensuring creative innovation, consistent aesthetics, and commercial effectiveness.

Key Responsibilities

• Develop visually compelling creatives for marketing campaigns, product launches, special offers, and seasonal promotions.
• Maintain brand identity uniformity across all digital channels.
• Transform campaign concepts into multiple formats tailored for different platforms.
• Create banners, landing page visuals, marketplace creatives, and website images.
• Design engaging content for social media advertising, email campaigns, CRM initiatives, and app/web promotions.
• Collaborate with performance marketing to produce conversion-optimized creatives.
• Partner with brand, marketing, and platform teams to guarantee timely creative deliveries.
• Incorporate feedback constructively while upholding high design standards.
• Stay informed on trends in beauty, fashion, and social media design.
• Analyze competitor creatives and propose fresh visual ideas.
• Experiment with new design styles and formats pertinent to beauty consumers.

Requirements

• Bachelor’s degree in Graphic Design, Communication Design, Fine Arts, or a related discipline.
• At least one year of graphic design experience, ideally within beauty, fashion, lifestyle, or e-commerce sectors.
• Proficiency with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign; familiarity with After Effects or Premiere Pro is advantageous.
• Strong grasp of typography, color theory, layout principles, and visual hierarchy.
• Experience creating designs for digital platforms and e-commerce marketplaces like Amazon, Flipkart, and Nykaa preferred.
• Capable of managing multiple projects simultaneously in a dynamic, fast-paced environment.
• Effective communication and teamwork skills.
• Basic understanding of AI generative tools such as ChatGPT, Midjourney, Gemini, etc.

About the Company

Established in 2011, Purplle is a leading omnichannel beauty destination in India, innovating how millions shop for beauty products. Hosting over 1,000 brands and 60,000 items with more than 7 million monthly active users, Purplle integrates online and physical shopping experiences effortlessly.

In 2022, the company expanded offline presence with over 6,000 touchpoints and 100+ stores. Purplle also developed strong D2C brands like FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae, offering trendy, premium beauty essentials.

Powered by advanced technology, Purplle delivers hyper-personalized shopping through detailed user profiling, virtual makeup trials, and personalized product suggestions based on personality, searches, and purchases.

Purplle reached unicorn status in 2022, becoming India’s 102nd unicorn, with investments from notable funds including ADIA, Kedaara, Premji Invest, Sequoia Capital India, Goldman Sachs, and others.

With a workforce exceeding 3,000 and ambitious growth plans, Purplle continues to revolutionize India’s beauty industry.