Paid Social Analyst

Overview

This opportunity, open to candidates based in Canada, offers a pivotal role in driving growth through data-informed paid social media strategies. As a Paid Social Analyst, you will be instrumental in managing and refining impactful ad campaigns on major social networks, aiming to meet ambitious performance targets. The role demands blending analytical skills with innovative problem-solving in a fast-moving and collaborative setting. You will convert intricate campaign data into actionable insights that shape strategic choices and drive business success. Ideal candidates thrive on experimentation, optimization, and enhancing the effectiveness of advertising efforts while partnering closely with creative, strategic, and production teams.

Key Responsibilities

• Design, initiate, and refine paid social campaigns on platforms like Meta (Facebook, Instagram).
• Develop media buying strategies that maximize revenue, campaign performance, and return on ad spend.
• Track campaign metrics, perform detailed analyses, and uncover optimization and growth opportunities.
• Manage budgets strategically to align advertising spend with business objectives.
• Enhance bids, target audiences, creatives, and campaign structures to boost performance.
• Interpret complex performance data into clear, insightful recommendations for internal stakeholders.
• Collaborate with creative, strategy, and production teams to devise data-driven improvements in campaign effectiveness.
• Handle multiple significant campaigns simultaneously, consistently reaching performance and revenue targets.
• Stay informed about emerging trends, platform updates, and new paid social advertising opportunities.
• Contribute to reporting by preparing concise performance summaries and actionable insights.

Qualifications and Skills

• Minimum three years’ experience in digital advertising, focusing on paid social or direct response marketing.
• Demonstrated success managing large-scale paid social campaigns with monthly budgets over $1 million.
• Expertise in Meta advertising platforms and campaign optimization methods.
• Strong quantitative analysis capabilities with proficiency in detecting performance trends.
• Advanced Excel skills complemented by robust analytical abilities.
• Exceptional attention to detail and organizational skills, with the ability to juggle multiple priorities efficiently.
• Excellent communication skills enabling clear explanation of technical concepts to varied audiences.
• Comfortable working remotely within Pacific Time Zone hours.
• Additional familiarity with advertising APIs, SQL, business intelligence tools, or analytics platforms is advantageous.
• Experience with other platforms such as TikTok, Snapchat, Google, or Pinterest is preferred.
• Collaboration experience with creative teams or involvement in social media content creation is a plus.

Benefits

• Fully remote position offering international flexibility.
• Engagement with large-scale performance-driven campaigns for innovative brands.
• Competitive pay commensurate with experience and skills.
• Influential role where analytical insights directly impact business growth.
• Supportive collaboration with creative, strategic, and production teams.
• Opportunity to deepen expertise in advanced paid social advertising techniques.
• Exposure to diverse industries, campaign types, and performance challenges.
• Creative freedom to propose and test new digital marketing approaches.

Additional Information

This vacancy is posted on behalf of a partner firm responsible for managing applications and subsequent hiring processes. The application review process includes AI-assisted evaluation to ensure swift, unbiased candidate shortlisting based on core requirements. Final hiring decisions rest with the partner company.

Applicants should be aware of data privacy protocols: personal data submitted during application is processed in accordance with relevant data protection laws and may be shared with the hiring employer. AI tools may support application and assessment processes, but human judgment remains paramount.