Influencer Marketing - Content Creation

About the company

Godrej Properties is part of the larger Godrej Group, a business with more than 125 years of history and a reputation founded on trust, integrity, and respect. The group serves a global consumer base of 1.2 billion people across multiple business lines and continues to grow with ambitious plans. It holds leading positions in household insecticides, hair care, soaps, hair colour, air fresheners, and wet tissues across India, Indonesia, Africa, Latin America, and Sub-Saharan Africa. Innovation remains central to its approach, and the company has been recognized as one of India’s top innovators by Forbes.

Role overview

This position focuses on shaping influencer-led video content, coordinating execution with creators and internal teams, and ensuring campaigns stay aligned with brand goals and identity. The role also involves reviewing performance data, following market trends, and maintaining strong influencer relationships.

Key responsibilities

• Develop the video content concept and brief influencers so the brand message comes through clearly.
• Review and refine scripts so they fit influencer storytelling styles and current trends.
• Work with influencers and creative teams to plan, produce, and launch video assets that support campaign goals.
• Track campaign outcomes, study performance metrics, and suggest improvements based on findings.
• Keep abreast of new developments in influencer marketing, social platforms, and video content tactics.
• Make sure all influencer videos remain consistent with the brand’s values and identity.
• Build and maintain healthy working relationships with influencers through clear communication and coordination.

Requirements

• Between 1 and 4 years of experience in influencer marketing or performance marketing, with hands-on campaign execution exposure.
• Good understanding of the influencer marketing ecosystem, including major platforms, current trends, and industry best practices.
• Strong communication and project coordination skills, along with the ability to manage stakeholders across functions.
• Solid analytical and problem-solving ability to assess campaign performance and recommend optimization steps.
• Any graduate can apply.

Additional information

This is an onsite role in Mumbai, India. The source does not mention salary, stipend, perks, the number of openings, or the start date.