Assistant Manager/Manager, Marketing

Role Overview

We are seeking an Assistant Manager or Manager in Marketing to serve as both a strategic marketer and brand storyteller. This role demands crafting engaging content and orchestrating integrated campaigns that elevate brand awareness, generate demand, and bolster sales efforts. The successful candidate will contribute significantly to positioning Singapore EXPO as the preferred venue for event organizers, concert promoters, corporate clientele, and visitors.

Key Responsibilities

• Design and implement campaigns that reinforce the brand and achieve commercial goals across various channels.
• Handle significant marketing portfolios, including venue promotions, entertainment events, sustainability campaigns, and special seasonal themes.
• Develop messaging frameworks, creative briefs, and comprehensive marketing plans for paid, owned, and earned media.
• Oversee campaign budgeting, timelines, and prepare reports on campaign effectiveness.
• Lead content strategy and manage editorial schedules for website, social media platforms, and email marketing.
• Create varied marketing content—ranging from web and social media copy to brochures, case studies, sales materials, and presentations.
• Collaborate with creative professionals to produce high-quality marketing assets.
• Drive initiatives involving influencers, key opinion leaders, and partnerships for content amplification.
• Support sustainability marketing efforts, including messaging and award submissions.
• Coordinate with Sales to develop B2B demand generation campaigns targeting corporate events, meetings, and exhibitions.
• Contribute marketing collateral and promotional content for trade shows and industry events.
• Support and optimize digital marketing channels such as SEO, SEM, social media, and email, analyzing performance data to improve outcomes.
• Manage strategic partnerships that boost visitor experience and brand visibility, collaborating with internal teams and external partners.
• Ensure consistent brand messaging across all marketing touchpoints and lead external agency collaborations as needed.
• Undertake additional marketing and commercial tasks as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related fields.
• Minimum of 5 years in roles involving integrated, brand, digital, or commercial marketing.
• Proven experience executing multi-channel marketing campaigns.
• B2B marketing or demand generation expertise is highly desirable.
• Strong copywriting, storytelling, and communication abilities.
• Effective project management skills with the capacity to juggle multiple priorities.
• Familiarity with marketing analytics and performance metrics.
• Experience with CRM, CMS, marketing automation, or analytics software is a plus.
• A proactive, commercially driven mindset with teamwork orientation and focus on measurable business results.