Founding GTM & B2B Sales Lead

About The Role

Join an early-stage healthtech startup in Berlin focused on a personalized, data-driven health concierge platform for individuals and corporate clients. As the inaugural commercial hire, you will pioneer the sales efforts without pre-existing pipelines or support. This role is perfect for a self-motivated, technically adept sales professional eager to build from the ground up.

Key Responsibilities

• Lead the entire sales cycle including outbound prospecting, pipeline development, negotiating, and deal closure.
• Secure partnerships with employers, insurers, clinics, and corporate wellness decision-makers primarily in German-speaking regions.
• Design and implement the B2B go-to-market strategy encompassing channels, messaging, pricing, and packaging.
• Independently manage and expand the sales pipeline using advanced CRM and AI-driven tools.
• Negotiate contracts and pricing terms directly with founders and executive stakeholders.
• Provide structured feedback from market and customers to influence product, pricing, and operational strategies.
• Create scalable sales processes to support future go-to-market team growth.

Required Qualifications & Experience

• Native-level German proficiency and fluent English are mandatory due to the client base.
• At least two years experience closing complex B2B transactions ranging from €10,000 to over €500,000, preferably in healthtech, corporate benefits, insurance, or premium SaaS.
• Availability to work full-time on-site in Berlin from Monday to Friday; remote work is not an option.
• Eligibility to work in Germany without visa sponsorship.
• Proficiency with modern sales technologies and AI-enhanced workflows such as Attio, HubSpot, Clay, Apollo, n8n, Lemlist, Notion, and Linear.
• Proven track record managing all aspects of the B2B pipeline autonomously.
• Experience negotiating high-stakes deals directly with C-suite executives and founders.
• Pioneering experience in early-stage or startup sales environments, ideally as the first sales hire or similar role.

Preferred Attributes

• Interest or background in healthtech, corporate benefits, or insurance sectors.
• Ability to convert customer feedback into actionable product or operational improvements.
• Expertise in data-driven sales leveraging AI-based tools.

Compensation and Benefits

• Total on-target earnings between €50,000 and €60,000 per annum.
• Opportunity for equity participation as part of the founding team in an early-stage startup.
• Direct collaboration with founding members, providing significant influence on company growth and direction.

Location & Work Conditions

• Position based full-time in Berlin, Germany, with mandatory onsite attendance Monday through Friday.
• No remote work options or visa sponsorship available.