Director, Digital Commerce - Southeast Asia

About the Role

At Crocs, Inc., each position offers a unique opportunity to create meaningful impact. We value individuality and encourage innovative approaches across all departments including retail, global collaboration, and distribution operations. This role specifically leads the comprehensive digital commerce operations for Southeast Asia, overseeing owned e-commerce sites, third-party marketplaces, and distributor-managed digital channels.

Key Responsibilities

• Hold full profit and loss accountability for Crocs' digital commerce in Southeast Asia, including direct markets such as Singapore, Malaysia, and the Philippines, and distributor markets like Thailand, Vietnam, Indonesia, Hong Kong, and Taiwan.
• Develop and execute comprehensive strategies encompassing pricing, promotions, product assortment, sales channels, digital marketing, branding, and customer experience to drive growth and market share.
• Manage relationships with marketplace partners, coordinating resources to support business objectives effectively.
• Oversee site operations, catalog and pricing management, category management to ensure seamless operations aligned with growth goals.
• Collaborate closely with local, regional, global teams and external agencies to create a unified operating model.
• Elevate crocs.com as the premier brand and commerce platform by focusing on consumer engagement, storytelling, and conversion optimization.
• Create tailored strategies for marketplaces and e-tail partners using segmentation across storefronts to enhance performance.
• Contribute to strategy formulation at global, regional, and local levels by integrating best practices and market insights as a key commercial leadership team member.
• Foster an inclusive leadership culture, building and nurturing a robust digital team across multiple markets through mentoring, communication, and performance management.

Required Qualifications and Skills

• Bachelor's degree in Business or a related discipline.
• Over 15 years of professional experience with 5 to 10 years focused on digital commerce leadership.
• Proven success managing P&L and scaling digital businesses within the Southeast Asian region.
• Extensive hands-on experience with owned e-commerce platforms and third-party marketplaces.
• Preferably experienced in distributor-led markets and regional hub environments like Singapore.
• Strong commercial insight with demonstrated capability to boost revenue and profitability.
• Comprehensive understanding of Southeast Asian marketplace ecosystems and digital marketing strategies.
• Ability to thrive in a dynamic, matrixed, multicultural environment.
• Excellent stakeholder management with strong influencing skills across different organizational levels.
• Data-driven, customer-focused, and results-oriented mindset.
• Leadership that inspires and aligns diverse teams toward common goals.

Additional Information

Crocs, Inc. embraces equal opportunity employment, fostering a diverse and inclusive work culture. All qualified individuals will be considered regardless of race, religion, gender identity, or other protected characteristics.

This position supports a flexible working model categorized as the Collaborator persona. This involves working in the office approximately four days a week to balance in-person connectivity and virtual collaboration.