Digital Influencer & Content Creator - Wellness Meditech

About the Role

We seek a dynamic and health-oriented Digital Influencer & Content Creator to represent the Wellness Meditech brand on various social media platforms. The candidate will be responsible for producing engaging, authentic content that educates and inspires the audience while promoting brand awareness and growth through effective digital marketing tools.

Key Responsibilities

• Develop and share high-quality content such as reels, posts, stories, and videos across Instagram, Facebook, YouTube, and LinkedIn.
• Create visually appealing graphics, infographics, and branded templates using tools like Canva and Adobe software.
• Generate educational wellness and health technology content that highlights product features and benefits.
• Follow a consistent posting schedule in line with the content calendar.
• Represent Wellness Meditech as the digital face across social media channels.
• Collaborate with influencers in the health and wellness domain for campaigns and partnerships.
• Engage actively with the community by responding to comments, messages, and queries.
• Participate in virtual events, live sessions, and webinars on behalf of the brand.
• Support digital marketing efforts including email campaigns using platforms like Mailchimp.
• Assist in paid advertising campaigns by preparing creative materials and copy for Meta and Google Ads.
• Conduct research on hashtags, analyze audiences, and benchmark competitors.
• Monitor content performance metrics utilizing tools such as Meta Business Suite and Google Analytics.
• Coordinate with the marketing team to synchronize content with product launches and promotional activities.
• Introduce new content formats and stay updated on social media trends and algorithm changes.

Required Qualifications & Skills

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, or related areas.
• Certifications in Digital Marketing (Google, HubSpot, Meta Blueprint) are advantageous.
• Proficiency in Canva for designing posts, stories, reels thumbnails, and branded content.
• Experience with Meta Business Suite and Creator Studio for scheduling and analytics.
• Skills in Adobe Photoshop, Premiere Pro, and CapCut for graphic design and video editing.
• Familiarity with Google Analytics and Search Console for tracking performance.
• Competent with email marketing tools such as Mailchimp or Sendinblue.
• Knowledge of SEO and hashtag analysis tools like Ubersuggest, Later, or Hootsuite.
• Ability to prepare reports and collaborate using MS Office or Google Workspace.
• Excellent communication skills in English and Hindi for conveying complex health topics simply.
• Creativity, self-motivation, strong discipline, and the capacity to meet deadlines independently.
• Passion for wellness, health technology, or medical sectors.

Compensation and Benefits

• Competitive salary with additional performance-driven incentives.
• Opportunity to cultivate a personal brand alongside a pioneering health-tech firm.
• Access to Wellness Meditech’s products for personal use and content development.
• Creative autonomy within a collaborative and innovative workplace.
• Possibilities for career advancement in marketing, branding, and content leadership.