Social Media Executive

Role Overview

We are seeking an imaginative, organized, and proactive Social Media Executive to manage and enhance the digital presence of our company and its regional events portfolio. The ideal individual should be capable of crafting compelling social media content, managing publication schedules, writing captivating captions, live event coverage, and collaborating effectively with designers, video editors, marketing managers, and event teams. This position requires a keen grasp of creative content development alongside the marketing goals behind social media campaigns.

Key Responsibilities

• Oversee social media profiles on LinkedIn, Instagram, Facebook, X, and other key platforms.
• Create and maintain detailed weekly and monthly content calendars tailored for social media.
• Produce clear, professional, and engaging captions aligned with event and corporate messaging.
• Timely scheduling and publishing of posts ensuring adherence to deadlines.
• Collaborate with graphic designers and video editors to generate appealing social media assets.
• Support promotional campaigns involving speakers, sponsors, partners, exhibitors, delegates, agendas, awards, and event notices.
• Deliver live social media coverage during conferences, exhibitions, and corporate gatherings.
• Attend events throughout the UAE and neighboring regions as necessary.
• Capture and disseminate real-time content such as updates, stories, interviews, behind-the-scenes footage, and event highlights.
• Monitor interaction through comments, messages, mentions, and track audience engagement effectively.
• Ensure content complies with the company's brand identity, tone, and event guidelines.
• Contribute to company-wide content development, highlighting accomplishments, partnerships, team news, event summaries, and regional initiatives.
• Analyze industry trends, competitor activities, relevant news, hashtags, and content opportunities for optimization.
• Generate regular reports tracking social media metrics including reach, impressions, engagement rates, follower growth, and success of campaigns.
• Manage a well-organized archive of approved content, captions, links, reports, and other campaign resources.
• Coordinate with marketing managers to ensure social media aligns with goals related to registration, sponsorship, exhibition, and attendance.
• Regularly review posted content and promptly rectify any inaccuracies or errors.

Required Skills and Experience

• At least two years of professional experience in social media management, digital marketing, or content production.
• Excellent command of English both written and verbal, with strong attention to detail.
• Experience managing social media for corporate, B2B, event, exhibition, or conference-related accounts is highly preferred.
• Deep understanding of platforms including LinkedIn, Instagram, Facebook, and X.
• Competence in using social media scheduling and analytic tools to optimize performance.
• Ability to compose professional and engaging captions suited for diverse audiences.
• Basic knowledge of design principles, video formats, size requirements, and platform specifications.
• Skill in managing multiple brands, campaigns, and deadlines simultaneously.
• Excellent coordination, communication, and organizational capabilities.
• Ability to operate efficiently within a fast-paced, event-driven environment.
• Willingness to attend live events that may occur outside normal working hours.
• Preference for candidates currently residing in the UAE.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Media, Journalism, or related fields.
• Prior work experience in events firms, marketing agencies, media companies, or B2B settings.
• Familiarity with Canva, Adobe Creative Suite, CapCut, or comparable content creation tools.
• Knowledge about paid social media advertising campaigns is an advantage.
• Experience preparing monthly social media performance analyses is a plus.
• Arabic language proficiency is beneficial.
• Possession of a valid UAE driving license is also considered advantageous.