Social Creative Lead - Real-Time & Reactive Content

About Airbnb and the Role

Founded in 2007 in San Francisco, Airbnb has grown into a global community with over 5 million hosts who have welcomed more than 2 billion guests. The company's unique stays and experiences enable guests to authentically connect with communities worldwide.

The Social Creative Lead will join a fast-paced, multidisciplinary creative team focused on producing culturally relevant, real-time storytelling. Reporting to the Director of Social Creative, this role operates on PST hours and is remote within the United States (with specific state eligibility).

Role Overview and Impact

This position requires a social media native creative leader capable of thriving in an ambiguous, fast-moving environment. The lead will partner cross-functionally to deliver ideas that capitalize on cultural moments as they happen, not weeks later, balancing swift execution with thoughtful brand alignment.

The ideal candidate possesses an acute sense of cultural trends, recognizing timely opportunities for brand participation while ensuring content is authentic and reflective of Airbnb’s voice and values.

Daily Responsibilities

• Continuously monitor cultural dialogue and platform trends to find opportunities for timely brand engagement.
• Rapidly conceptualize, produce, and publish content, often within hours.
• Create, shoot, edit, write, and produce impromptu content as needed; guide others to scale content production.
• Collaborate with social, brand, communications, and legal teams to move ideas swiftly and responsibly from concept to execution.
• Exercise sound judgment to discern when to act quickly, escalate, or pause on content initiatives.
• Work alongside creators, agencies, and internal teams to extend real-time ideas into larger campaigns if suitable.
• Define workflows and guardrails that facilitate efficient, high-quality content output without unnecessary delays.
• Mentor team members on creative quality, taste, and decision-making in fast-paced settings.

Required Expertise and Skills

• Extensive experience producing reactive social content that connects to culture and sparks engagement.
• Proven ability to create content optimized for platforms such as Instagram, TikTok, and YouTube.
• Understanding of platform algorithmic behaviors and short-form video dynamics.
• Strong instincts for tone, voice, and brand relevance during rapid content creation.
• Experience collaborating with influencers, creators, or talent in fast-moving environments.
• Ability to uphold brand integrity while participating in cultural conversations authentically.
• Comfort working cross-functionally within brand, marketing, and communications teams under tight deadlines.
• Excellent judgment, prioritization, and decision-making skills.
• A collaborative mindset open to building on ideas dynamically in real time.
• Proficiency across writing, video editing, and visual storytelling techniques.

Location and Other Information

This role is remote within eligible U.S. states where Airbnb has registered entities, with potential occasional onsite work or attendance at offsite meetings as agreed with management.

Commitment to Diversity and Accessibility

Airbnb prioritizes diverse perspectives and an inclusive work environment. Reasonable accommodations are available for applicants with disabilities to facilitate the application process.

Compensation and Benefits

The annual salary range for this position is $180,000 to $217,000 USD. Compensation is based on factors including experience and skills. Additional bonuses, equity, benefits, and employee travel credits may be offered.