Director, Brand Marketing

Company Overview

Azurity Pharmaceuticals is a private specialty pharmaceutical organization dedicated to developing innovative products that cater to underserved patient populations. With a diverse portfolio spanning cardiovascular, neurology, endocrinology, gastro-intestinal, institutional, and orphan markets, the company leverages extensive capabilities and partnerships to deliver accessible and high-quality medications.

Position Summary

The Director, Brand Marketing will lead the U.S. healthcare professional (HCP) brand strategy and marketing execution for D-PLEX100 within Azurity's ARGO franchise, which targets hospital and surgical applications. This role reports to the Senior Director, Brand Marketing of D-PLEX100 and is responsible for managing day-to-day brand operations, campaign development, agency interactions, and launch preparation. The position focuses on driving adoption in institutional hospital settings through coordinated promotional and access initiatives.

Key Responsibilities

• Create and implement integrated marketing plans for hospital and surgical settings aligned with brand and corporate goals.
• Oversee daily brand activities ensuring timely development, review, production, and deployment of marketing campaigns and materials.
• Analyze brand performance metrics and market dynamics to inform tactical adjustments.
• Facilitate market research efforts to gather insights from surgeons, pharmacies, and institutions to refine marketing strategies.
• Contribute to launch readiness by developing promotional materials, tools, and training content coordinated with regulatory approvals and reimbursement milestones.
• Synchronize HCP demand generation with institutional access strategies including formulary and coding support.
• Collaborate with Medical Affairs, Regulatory, and external agencies to produce compliant, high-quality educational and promotional content.
• Manage brand lifecycle activities across pre-launch, launch, and growth phases, including budget oversight.
• Support indication expansion by developing positioning and demand generation tactics for new surgical applications.
• Monitor competitive landscape and standard-of-care evolutions to adapt marketing strategies appropriately.
• Coordinate with sales training, commercial partners, and compliance teams to ensure effective franchise education.
• Foster strong collaboration between marketing and hospital field teams to align strategic messaging.
• Engage with key opinion leaders in surgery and pharmacy to gain insights influencing brand planning.
• Work with external partners and agencies to develop omnichannel campaigns targeted to hospital and surgical professionals.

Success Criteria

• Timely delivery of compliant campaigns, materials, and tools ready for the field at launch.
• Achievement or surpassing of brand goals related to awareness, protocol adoption, and account uptake.
• Alignment of promotional activities with institutional access deliverables.
• Consistent, compliant brand messaging across all communication channels.

Qualifications

• Bachelor's degree in Marketing, Life Sciences, Business, or related discipline required; MBA or advanced degree preferred.
• Minimum of 10 years in pharmaceutical/biotech industry, including 5+ years of U.S. in-line marketing and launch experience.
• Experience managing multiple brands or indications in a dynamic, fast-paced environment with a hands-on, collaborative style.
• Proven leadership in executing brand campaigns, messaging, materials, and agency management through comprehensive compliance reviews.
• Strong cross-functional collaboration and communication capabilities, adept at aligning field and agency partners.
• Experience collaborating with Medical Affairs, Market Access, Sales, and Regulatory teams on compliant content development.
• Willingness to travel approximately 20-30% for conferences, sales meetings, and field activities.

Preferred Experience

• Background in hospital, surgical, anti-infective, or inpatient buy-and-bill pharmaceutical products.
• Familiarity with products reimbursed via DRG and governed by Pharmacy & Therapeutics committees affecting institutional access.
• Experience launching in-licensed or newly acquired medicines.
• Marketing expertise focused on surgeon and hospital pharmacy audiences.
• Knowledge of drug-device combinations or novel delivery systems marketing.

Physical & Mental Requirements

• Ability to sit for extended periods.
• Frequent standing, walking, talking, and hearing are required.
• Occasional stair climbing and elevator use.
• Capability to lift/move up to 25 pounds occasionally.
• Ability to use keyboard, telephone, and handheld devices.

Benefits

• Competitive compensation plus annual bonus related to company performance.
• Incentive programs for sales roles including car and gas reimbursement for business and personal use.
• Comprehensive medical, dental, vision, and prescription plans to support employee and family health.
• Hybrid work model offering two remote days weekly (excluding some roles such as Sales, Manufacturing, and Operations).
• Dollar-for-dollar 401(k) retirement plan match up to 5% contribution.
• Generous time off including up to 15 vacation days annually with rollover, five sick/wellness days, and prorated accrual for new hires.
• Company closure between Christmas and New Year's for additional holidays.
• Recognition of 13 company holidays per year.
• Tuition reimbursement for undergraduate and graduate courses or certifications.
• A peer recognition platform promoting collaborative achievements.

Compliance

Azurity Pharmaceuticals is committed to equal employment opportunity and compliance with privacy regulations including the California Consumer Privacy Act and the EU's General Data Protection Regulation (GDPR).