SEO Specialist

Role Overview

The SEO Specialist will be responsible for managing and implementing SEO and Geographical Engine Optimization (GEO) strategies for company brands, focusing on keyword research, content strategy, and both on-page and off-page SEO efforts. An emphasis will be placed on improving brand presence on AI-driven search platforms such as Google AI Overviews and ChatGPT Search.

Key Responsibilities

• Coordinate between internal marketing teams and external SEO agencies to ensure cohesive and effective SEO strategy implementation.
• Track and analyze SEO performance using contemporary AI tools, continuously refining approaches to keep pace with evolving digital trends.
• Execute additional related tasks as assigned by management.

Candidate Requirements

• Bachelor's degree in Marketing, Communications, Media, or a comparable discipline.
• Minimum of three years' SEO experience, preferably within the beauty or lifestyle sectors.
• At least one to two years of hands-on experience or testing related to Generative Engine Optimization via AI-powered search.
• Competent in using SEO and AI tools such as SEMrush, Ahrefs, Google Analytics, Google Search Console, AI Overview, and ChatGPT.
• Highly self-driven with strong attention to detail and an appreciation for content quality and visual standards typical to beauty brands.