Market Development Executive - Haryana & Punjab

About TAFE

Tractors and Farm Equipment Limited (TAFE) is among the world's leading tractor manufacturers, established in 1960 and headquartered in Chennai, India. The company boasts a strong global footprint, selling over 180,000 tractors annually across 80 countries. Beyond tractors, TAFE engages in diverse businesses such as diesel engine production and engineering plastics manufacturing.

Job Summary

This role focuses on driving market expansion and enhancing premium tractor sales through field-level initiatives. It involves ensuring thorough CRM usage, effective utilization of resources, and stringent budget management with zero audit discrepancies.

Key Responsibilities

• Devise and implement market development (MD) activities, tracking metrics like percentage of planned activities accomplished, number of villages reached, and farmer engagement levels.
• Assess the effectiveness and quality of these activities by monitoring inquiries generated per event, high-power (HP) inquiries, and conversion rates from these activities.
• Ensure full compliance with CRM processes, including timely activity reporting, enquiry logging, and HP status updates.
• Drive the sales of higher horsepower tractors (46-50 HP/PRIMA) by increasing their enquiry share and horsepower contribution.
• Manage resources efficiently such as demonstration tractors and personnel productivity, alongside ensuring training completion.
• Oversee budgetary controls and claims processing, ensuring timely submissions, adherence to below-the-line (BTL) budgets, and no audit observations.