Community Specialist

Company Overview

Badrgo is a Qatar-based on-demand mobility platform launched in 2023, owned by Badr Technology W.L.L. It is fully licensed and regulated by the Ministry of Transport, providing a bilingual Arabic and English ride-hailing app that connects passengers with vetted drivers and limousine companies. The platform offers transparent pricing without surge charges, real-time trip tracking, and flexible booking options. Badrgo emphasizes community empowerment by recognizing drivers and partners as stakeholders and supports local livelihoods while expanding its mobility services regionally with a focus on safe, smart, and connected transportation.

Role Overview

The Social & Community Specialist is responsible for managing Badrgo's presence across primary social media platforms including Instagram, TikTok, X (Twitter), Snapchat, Facebook, and LinkedIn. This role involves scheduling and publishing content, engaging with the community, executing social listening, coordinating influencers and bloggers, and aligning content across Badrgo's international markets. Reporting to the Brand & Communications Manager, the position ensures all communications reflect Badrgo's brand identity and maintain a professional and consistent tone. Management of content and community activities is supported by tools like Hootsuite to handle multi-market and product demands efficiently.

Key Duties

• Manage and implement social media content schedules across all main platforms, ensuring timely posting according to approved calendars.
• Use social media management tools such as Hootsuite for scheduling, posting, and monitoring content performance.
• Guarantee every post receives prior approval from the Brand & Communications Manager, adapting content to platform-specific requirements including format, caption, and hashtags.
• Organize and maintain a content archive sorted by campaign, market, and platform for easy access and reference.
• Oversee daily community management by addressing comments, messages, mentions, and reviews with professionalism and promptness, escalating sensitive issues as per protocol.
• Engage with users to cultivate a positive, responsive community atmosphere that supports riders, drivers, and partners.
• Conduct weekly sentiment analysis and report emerging trends or concerns to management.
• Utilize social listening platforms to track brand mentions, competitor activity, and industry developments.
• Prepare detailed weekly and monthly social media performance reports analyzing follower growth, engagement, reach, impressions, and highlight top and low performing content areas.
• Derive actionable insights from analytics to recommend strategies for content and community engagement improvements.
• Coordinate influencer and blogger relationships including vetting, briefing, scheduling, and monitoring deliverables, ensuring all influencer content is approved prior to release.
• Maintain an influencer database recording campaign involvement, contacts, reach, and content status, while reporting on campaign outcomes post-completion.
• Collaborate with local and international teams to ensure social media content is consistent, on-brand, and culturally relevant across markets like Egypt and KSA, including content localization in Arabic and English.
• Manage creative asset requests through HQ design or agencies providing comprehensive briefs and tracking progress to ensure deadlines are met without publishing unapproved content.

Qualifications and Skills

• Minimum five years' experience in social media or community management or digital marketing roles.
• Proficient with platforms: Instagram, TikTok, X (Twitter), Snapchat, Facebook, and LinkedIn.
• Experience with social media management tools such as Hootsuite or equivalents.
• Bilingual in Arabic and English, skilled in crafting content for both languages.
• Strong analytical capability to interpret social media metrics and improve performance.
• Experienced in coordinating with creative teams or agencies for content creation.
• Highly organized, detail-oriented, and capable of juggling multiple markets and channels concurrently.
• Familiarity with influencer marketing and blogger coordination preferred.
• Background in ride-hailing, mobility, fintech, or high-growth technology platforms is advantageous.
• Bachelor's degree in Marketing, Communications, Media, or related disciplines.