Arabic Copywriter - Saudi National

About the Role

NEON Consultancy seeks a creative and culturally knowledgeable Arabic Copywriter to join their growing Saudi Arabia team in Riyadh. This position focuses solely on original Arabic content creation rather than translation. The ideal candidate thinks naturally in Arabic, fully understands the Saudi market, and crafts sharp, brand-aligned copy optimized for social media, advertising campaigns, and brand communications. Embedded within the agency’s creative and strategy teams, the copywriter collaborates closely with designers, strategists, and account managers to produce compelling content that drives audience engagement and client results. This role demands delivering original and culturally precise communication under the copywriter’s stewardship.

Core Responsibilities

• Create original Arabic copy for various platforms including Instagram, TikTok, Snapchat, X, and LinkedIn, plus campaign and brand activation materials.
• Write engaging headlines, taglines, captions, calls-to-action, and extended content tailored to Saudi culture and behavior.
• Produce content in Najdi and Gulf dialects as needed, distinguishing between formal Modern Standard Arabic, colloquial Saudi Arabic, and branded Arabic styling.
• Develop concepts and messaging frameworks from briefs through to polished copy.
• Craft scripts for videos, Reels, and TikTok optimized for Saudi and GCC viewers.
• Maintain a premium tone suitable for hospitality, lifestyle, food & beverage, and luxury brand sectors.
• Manage and maintain a consistent Arabic brand voice for each client, including tone of voice guidelines and localization adaptation.
• Identify and prevent cultural insensitivities or inconsistencies ahead of client delivery.
• Actively contribute Arabic creative ideas in brainstorming sessions, campaign naming, hashtag strategies, and influencer brief preparation.
• Collaborate with design teams ensuring integration of copy with visuals, support pitches with Arabic creative messaging.
• Proofread and quality check all Arabic content including AI-generated or third-party drafts, correcting any language or cultural inaccuracies before release.
• Ensure content fits platform-specific character limits and formatting.
• Continuously research Saudi cultural trends, national events, and market dynamics to inform creative output and maintain competitive edge.
• Manage multiple client projects concurrently, adhering strictly to deadlines and feedback to maintain content quality.

Qualifications and Requirements

• Candidate must be a Saudi national with deep cultural understanding of the Saudi market.
• Native-level proficiency in Arabic with exceptional command of Modern Standard Arabic and Saudi colloquial dialects.
• At least 2 years of copywriting experience in agencies, media, or brand environments.
• Demonstrated portfolio of Arabic creative work across social media, campaigns, scripts, or brand communications.
• Strong knowledge of social media content performance uniquely in Saudi Arabia (Instagram, TikTok, Snapchat, X).
• Proven ability to maintain tone discipline required for premium and luxury brand writing.
• Capable of managing multiple simultaneous projects under pressure without loss of quality.

Preferred Skills and Advantages

• Bilingual skills including English copywriting are highly preferred.
• Experience crafting content for hospitality, F&B, lifestyle, or luxury brands is a plus.
• Familiarity with KSA Vision 2030 communications and national brand narratives.
• Experience writing influencer briefs and social media campaign scripts.
• Knowledge and familiarity with AI writing tools.