Social Media Manager

Role Overview

We are on the lookout for a Social Media Manager who can establish and nurture a vibrant personality-driven social media presence from scratch. This role involves comprehensive responsibilities encompassing strategy development, account creation, content planning, production oversight, publishing, audience expansion, community interaction, and ongoing performance refinement across Instagram and TikTok platforms. Close collaboration with the founder will be essential to craft a unique and engaging digital persona.

Key Responsibilities

• Initiate and develop the Instagram and TikTok channels from the ground up, defining their positioning, voice, content themes, visual style, and strategic approach.
• Design and implement an organic growth plan focused on increasing reach, engagement metrics, follower numbers, and cultivating a loyal long-term audience.
• Invent viral campaign ideas, social-first storytelling techniques, and reproducible content formats that deliver a distinctive and memorable online character.
• Oversee the entire content process including research, generating ideas, scripting, scheduling content calendars, handling production logistics, facilitating approvals, publishing content, and optimizing based on feedback.
• Leverage platform analytics, audience behavior data, watch time, retention rates, and engagement figures to steer creative decisions and enhance content effectiveness.
• Handle daily community interaction and coordinate efforts alongside the founder and creative collaborators.

Qualifications and Experience

• Demonstrated track record of launching Instagram and TikTok profiles and driving organic growth from zero or minimal followers.
• A portfolio showcasing viral or culturally impactful social media content with proven measurable growth outcomes.
• In-depth knowledge of Instagram and TikTok algorithms, user engagement trends, retention techniques, discoverability strategies, and organic expansion methodologies.
• Strong skills in creative social strategy and storytelling that can transform a personality into engaging, repeatable content pieces.
• Experience in managing social media workflows end-to-end including strategic planning, content creation, production, publishing, data analysis, and community management.
• Excellent project management and collaboration capabilities to effectively work with founders and creative teams.
• Availability to work during Pacific Standard Time (PST) hours.

Desirable

• Experience collaborating with creator-driven brands, founders, entertainment ventures, personality-centric accounts, legal sectors, or character-focused content is an advantage but not obligatory.