Social Media Manager

About the Role

We are looking for a proactive Social Media Manager to establish and cultivate a personality-focused social media presence from scratch. This position involves comprehensive responsibilities including strategy development, account setup, content planning, production oversight, publishing, audience growth, community engagement, and ongoing performance analysis across Instagram and TikTok platforms.

Working closely with the company founder, you will define a unique online identity and nurture it into a widely recognized and engaging social persona.

Key Responsibilities

• Initiate and build Instagram and TikTok profiles from the ground up by setting positioning, tone, content pillars, visual style, and channel strategy.
• Design and implement organic growth plans targeting reach, engagement, follower acquisition, and sustainable audience expansion.
• Devise viral campaign ideas, social-first storytelling, and replicable content formats to create a distinctive online personality.
• Oversee the entire content management process: research, concept creation, scripting, scheduling, production coordination, approvals, publishing, and performance optimization.
• Analyze platform metrics such as audience insights, watch time, retention, and engagement to shape creative approaches and enhance outcomes.
• Handle daily community interactions and coordinate activities with the founder and creative collaborators.

Qualifications and Requirements

• Demonstrated experience in launching and growing Instagram and TikTok accounts starting from zero or minimal followers.
• A portfolio showcasing viral, high-impact social content accompanied by quantifiable growth achievements.
• In-depth knowledge of Instagram and TikTok algorithms including audience behavior, retention strategies, discoverability, engagement drivers, and organic growth methods.
• Proficient in creative content strategy and social-first storytelling, with the skill to transform a personality into engaging, repeatable formats.
• Hands-on experience managing social media activities end-to-end, including strategy, content creation, production, publishing, analytics, and community management.
• Excellent project management and interpersonal skills for effective collaboration with founders and production teams.
• Willingness to work aligned with Pacific Standard Time (PST) hours.

Preferred Qualifications

• Experience supporting creator-led brands, entertainment properties, founders, personality-driven accounts, legal brands, or character-centric content is a plus but not mandatory.