Sales Executive - Lighting Division

About Sturlite Electric Private Limited

Headquartered in Bengaluru, Sturlite Electric Private Limited is a dynamic Fast Moving Electrical Goods (FMEG) company operating in five fast-expanding categories: Lighting, Wires & Cables (under Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. The company is currently in an accelerated growth phase with new product categories being launched and a strong national presence developing across India. Sturlite fosters a founder-led, performance-driven sales environment emphasizing solid channel relationships, consistent execution, and a strategic long-term vision to become a market leader in electrical goods.

Role Overview

The Sales Executive for the Lighting division acts as the primary driver of business growth in the designated territory. The incumbent is tasked with cultivating and expanding a dealer and distributor network, pushing secondary sales, and guaranteeing consistent brand visibility and product availability across various sales channels.

Key Responsibilities

• Achieve primary and secondary sales targets monthly and quarterly within the assigned area.
• Develop and maintain a robust network of dealers and distributors; identify and onboard new partners.
• Conduct systematic market visits across assigned towns, ensuring sufficient product presence and effective product displays.
• Implement trade schemes, promotional activities, and discount strategies at the retail counters efficiently.
• Monitor competitors’ pricing, promotional schemes, and new product launches, and report market intelligence to the Area Sales Manager.
• Oversee outstanding payments and ensure partners comply with credit policies.
• Submit daily call records, sales data, and market feedback utilizing prescribed reporting tools.
• Strengthen relationships with electricians, contractors, and influential channel stakeholders to stimulate demand.
• Address dealer concerns, manage returns and replacements, and resolve service issues promptly.

Functional Expertise

• Dealer and distributor channel management
• Execution of secondary sales strategies
• Customer onboarding processes
• Competitor intelligence and market analysis
• Beat planning and comprehensive market coverage
• Implementation of trade promotions and schemes
• Management of collections and credit control
• Management Information System (MIS) reporting

Experience and Educational Requirements

Candidates should possess 3 to 5 years of relevant experience, preferably within the Lighting and Switchgear industries. A graduate degree in any discipline is required.

Skills and Qualifications

• Proven skills in territory management and dealer relationship building
• Strong focus on secondary sales execution
• Deep understanding of local market dynamics
• Excellent communication and interpersonal abilities
• Competency in sales reporting and MIS

Compensation and Advancement

• Competitive salary structure with base pay and performance-based incentives.
• Accelerated career progression opportunities from Sales Executive to Area Sales Manager within 18 to 24 months for outstanding performers.
• Chance to be part of an ambitious, growing FMEG company with nationwide expansion goals.
• Comprehensive onboarding, product training, and continuous skill development provided.