Performance Specialist

About the Role

We are seeking an experienced Performance Specialist to join a client based in Lucknow, Uttar Pradesh. This position requires a candidate with 2 to 4 years of proven expertise in managing paid marketing campaigns, especially for D2C brands and lead generation initiatives. The role is fully onsite and entails driving business growth through data-driven marketing strategies.

Key Responsibilities

• Strategize, implement, and optimize paid marketing efforts on platforms like Google Ads and Meta Ads.
• Oversee full-cycle paid campaigns including audience segmentation, budget management, campaign creation, and performance enhancements.
• Boost online sales for direct-to-consumer brands and secure quality leads for service-oriented businesses.
• Expand campaigns delivering strong performance metrics while maintaining target ROAS, CPL, CPA, and CAC.
• Configure and maintain tracking setups involving GA4, Google Tag Manager, Meta Pixel, and conversion tracking tools.
• Conduct A/B testing on various campaign elements such as creatives, ad copy, target audiences, and landing pages to increase effectiveness.
• Monitor campaign analytics and compile insightful reports recommending optimizations.
• Collaborate with content, creative, and design teams to enhance user experience and conversion rates.
• Keep abreast of the latest platform developments, trends, and best practices in digital marketing.

Required Skills and Qualifications

• Minimum 2 to 4 years of hands-on experience in performance marketing roles.
• In-depth knowledge of Google Ads and Meta Ads Manager platforms.
• Skilled in managing marketing campaigns specifically for D2C brands and lead generation efforts.
• Practical experience with GA4, GTM, Meta Pixel, Google Ads conversion tracking, and campaign analytics tools.
• Strong understanding of Google Shopping, Search, Performance Max campaigns, Meta Advantage+ Shopping, and Lead Ads.
• Excellent analytical, problem-solving, and budget management skills to maximize marketing ROI.

Preferred Skills

• Background in eCommerce-focused performance marketing is advantageous.
• Familiarity with server-side tracking techniques and attribution modeling.
• Experience in optimizing landing pages and improving conversion rates (CRO).
• Effective communication and stakeholder engagement capabilities.

Why Work Here?

• Handle substantial marketing budgets spanning multiple industries.
• Lead performance marketing efforts for prominent D2C and service brands.
• Collaborative workplace culture encouraging growth and learning.
• Clear paths for career advancement including involvement in strategic decisions.