Marketing Automation and Course Operations Specialist

Overview

The role entails designing and implementing comprehensive marketing automation solutions and streamlining course operations to enhance business workflows.

Key Responsibilities

• Create effective lead-capturing landing pages to attract potential clients.
• Develop registration forms to facilitate seamless user sign-ups.
• Design and configure automated email campaigns to nurture leads and students.
• Construct course platforms on Teachable, including checkout page setup for smooth customer experience.
• Build and manage webinar registration funnels to increase participation.
• Implement WhatsApp-based follow-up communication systems to engage prospects and learners.
• Manage lead and student customer relationship management (CRM) systems for organized data handling.
• Track payments and enrollments to ensure accurate course participation records.
• Create dashboards to monitor conversion rates and marketing effectiveness.
• Develop detailed standard operating procedure (SOP) documentation and conduct training sessions for team alignment.