Email Marketing Manager

About the Role

We are seeking an Email Marketing Manager based in Canada to lead lifecycle marketing initiatives for a rapidly expanding consumer brand. This role blends strategic planning, creative storytelling, and data analysis to build meaningful customer connections and increase long-term value through email, SMS, subscription services, and retention campaigns.

Key Responsibilities

• Lead the creation and execution of email and SMS marketing strategies, including campaign scheduling, automated workflows, and customer communications throughout their journey.
• Design and optimize personalized customer journeys covering stages such as welcome, browse abandonment, cart abandonment, post-purchase, cross-sell, upsell, subscription, winback, and re-engagement.
• Manage SMS campaigns and automation to enhance engagement and drive conversions.
• Develop strategies focused on boosting repeat purchases, encouraging subscriptions, maximizing customer lifetime value, and strengthening loyalty.
• Utilize advanced customer segmentation and personalization techniques based on behaviors and engagement metrics.
• Collaborate with creative teams to craft compelling email and SMS content that educates and motivates customers.
• Implement and oversee a testing roadmap for subject lines, messaging, discounts, timing, segmentation, personalized content, creative assets, landing pages, and product recommendations.
• Analyze customer lifecycle performance, retention data, and behaviors to uncover areas for improvement.
• Build and maintain reporting dashboards to translate data into actionable insights for marketing and customer experience enhancements.
• Work closely with cross-functional teams including Growth Marketing, Creative, Customer Experience, Product, CRO, and leadership to maintain consistent and impactful customer interactions.

Candidate Requirements

• Minimum of 3 years practical experience in lifecycle, email, or retention marketing.
• Proficient in using Klaviyo for campaign management, segmentation, and automation.
• Experience with SMS marketing, familiarity with Postscript is advantageous.
• In-depth knowledge of lifecycle marketing, segmentation, personalization, and effective retention tactics.
• Proven expertise designing and refining automated marketing workflows.
• Strong analytical skills, capable of interpreting retention metrics and customer data.
• Skilled in conducting and evaluating A/B tests to enhance campaign results.
• Capacity to balance high-level strategy with hands-on campaign management.
• Excellent copywriting ability grounded in consumer psychology principles.
• Preferred experience in direct-to-consumer eCommerce, health, wellness, supplements, beauty, or related consumer goods sectors.
• Familiarity with subscription models, cohort analysis, attribution methods, and retention reporting is a plus.
• Comfortable utilizing AI tools to increase marketing efficiency and improve creative processes.

Benefits

• Flexible remote working allowing autonomy and work-life balance.
• A significant role with ownership over customer retention and growth strategies.
• Opportunity to develop scalable marketing systems influencing business expansion.
• Collaborative environment with cross-departmental teamwork.
• Integration of creative, data-driven, and experimental approaches in marketing roles.
• Contribute to a mission-focused consumer brand dedicated to enhancing customer wellbeing.
• Supportive culture fostering innovation, ownership, and career growth.

Additional Information

This opening is managed by a partner company that handles all candidate interactions post-application. Advanced data privacy compliance ensures your information is processed fairly and securely. AI tools may assist with application reviews but do not replace human decision-making in the hiring process.