Director of Merchandise

Role Overview

The Director of Merchandise will be the person driving Memoir’s merchandising arm into a major source of revenue and a stronger extension of its immersive event experiences. This position oversees the complete merchandise journey, from idea development and assortment planning to sourcing, pricing, on-site operations, and post-event performance review.

The role sits at the intersection of creative direction, operations, fabrication, finance, and show leadership to create a retail experience that supports the guest journey and delivers ambitious financial outcomes.

This is a hands-on leadership role for someone who can build systems, guide field teams, and make merchandise an integrated part of the show rather than a secondary function.

About The Memoir Agency

The Memoir Agency creates immersive events across the United States, with a focus on turning places and moments into meaningful experiences. The company builds memorable environments and live experiences that blend storytelling, imagination, and purpose while supporting each client’s goals.

Core Values

• Imaginative: Think boldly and create with vision.
• Healthy: Support well-being in people, partnerships, and processes.
• Tenacious: Push forward with determination and grit.
• Collaborative: Achieve success through trust and teamwork.
• Caring: Lead with empathy and respect.

Key Responsibilities

• Own the merchandise profit and loss performance for all Memoir-owned and operated events.
• Monitor and improve core retail metrics such as revenue per guest, conversion rate, average order value, gross margin, and inventory efficiency.
• Create pricing, demand forecasting, and inventory planning approaches that support both guest experience and financial goals.
• Work with Creative and show teams to shape merchandise assortments that reflect each experience’s narrative, brand identity, and guest flow.
• Set product-mix and innovation direction across custom, licensed, curated, and experiential merchandise categories.
• Identify, negotiate with, and manage domestic and international vendors, manufacturers, and product development schedules.
• Design and optimize the full retail experience, including merchandising, store layouts, displays, and guest-facing sales areas.
• Build, train, and lead on-site merchandise teams, including staffing plans, sales expectations, and operational delivery.
• Manage merchandise technology, point-of-sale tools, inventory controls, reporting, and system integrations.
• Develop inventory lifecycle plans covering procurement, replenishment, transfers, storage, reuse, and liquidation.
• Act as the lead cross-functional partner for merchandise strategy across Creative, Fabrication, Operations, Logistics, Marketing, Finance, and Show Leadership.
• Create repeatable merchandise systems, operating procedures, and standards that can scale across multiple venues, markets, and experiences.

Work Environment & Expectations

This is a hybrid role based in Orlando, FL. The position may require occasional travel for site walkthroughs and for setting up new retail locations.

Compensation & Benefits

Compensation includes salary and bonus eligibility based on role scope, experience, and performance. The position also participates in Memoir’s bonus program.

• Health, dental, and vision coverage
• Paid time off and holidays
• Additional company-specific benefits

Why Join Memoir

• Be part of a fast-growing, nationally recognized organization.
• Contribute to innovative, large-scale immersive experiences.
• Work in a collaborative, entrepreneurial environment.
• Have a direct influence on high-visibility, meaningful projects.