Digital Marketing Executive

About the Role

Are you seeking a change from managing multiple accounts at agencies and eager to dedicate your efforts to a single brand where your contributions directly influence business growth? Join Queensmith as a Digital Marketing Executive and take full ownership of our SEO strategy and digital content output.

You will be pivotal in shaping our online presence, focusing on organic growth through expert-led content and an exceptional website experience. This hands-on role involves identifying search opportunities, crafting engaging content, and enhancing how customers find and interact with Queensmith online.

Collaborate with a dynamic team where your ideas help shape campaigns, optimize landing pages, and develop new content series, allowing you to leave a meaningful impression on an expanding brand.

Key Responsibilities

• Act as the in-house SEO expert, keeping up to date with algorithm changes, technical SEO best practices, and search trends.
• Partner closely with an external digital marketing agency to execute an impactful organic growth plan.
• Create, plan, and optimize high-quality website content that establishes Queensmith as a trusted authority.
• Lead the development and expansion of the Guides & Journal content hub to attract, educate, and convert customers.
• Serve as the primary copywriter, ensuring attention to detail and excellence in all written pieces.
• Maintain brand consistency by adhering to established brand guidelines across all marketing materials.
• Analyze industry trends, customer behaviors, and competitor strategies to spot new opportunities for content, campaigns, and growth.
• Support and improve email sign-up processes and seasonal email marketing campaigns.

Candidate Profile

• Minimum of 3 years in a comparable digital marketing or SEO role.
• Proven expertise in copywriting with a substantial portfolio of published work.
• Familiarity with keyword tracking and SEO tools such as GA4, Search Console, Ahrefs, SemRush, or equivalent.
• Experience leveraging AI language models like Chat GPT or Claude to enhance efficiency while preserving a personal, human-centered tone.
• Proficient with Apple macOS ecosystem and Google Workspace (Docs, Sheets, Slides).
• Hands-on experience with Content Management Systems like Craft CMS, Shopify, or similar platforms.
• Basic knowledge of graphic design tools including Adobe Photoshop, Illustrator, or Canva is an advantage.

Compensation and Benefits

• Annual salary ranging from £35,000 to £40,000, based on experience.
• Opportunity to earn up to an 8% annual performance-based bonus.
• Hybrid working model requiring presence in the office three days a week.
• Flexible working hours with a core time from 9:30 AM to 5:00 PM.
• Comprehensive health insurance and wellness programs.
• Generous vacation entitlement and company sick leave.
• Paid time off for medical appointments.
• Recognition for long-term service.
• Access to training and role-specific development courses.
• Participation in team socials and company-organized events.
• Employee recognition initiatives.
• Additional financial perks such as ride-to-work schemes and season ticket loans.