Digital Marketing & Website Specialist

About Us

Future Direct Ireland is a fast-growing consultancy specialising in Irish immigration services, catering to a broad clientele of corporations and individuals worldwide. We emphasize a culture of continuous learning, genuine career advancement, and fostering an environment where employee contributions have a meaningful impact.

Role Overview

We are seeking a proactive Digital Marketing & Website Specialist to join our team in Sandyford, Dublin. This hybrid role involves four days onsite and one day remote per week, requiring a candidate capable of autonomous execution from start to finish. The role blends website management, SEO, paid search, digital marketing, and brand growth, with a particular focus on organic expansion and search visibility supported by paid search efforts. Candidates should present a portfolio demonstrating successful past results and be comfortable both attending industry events and appearing on camera as a company representative. The role will evolve as the business grows.

Key Responsibilities

• Implement SEO and AI-based search optimizations to increase organic inquiries, regularly publishing blogs and articles for SEO enhancement.
• Oversee website technical performance, ensuring fast page speed, mobile responsiveness, and resolving broken links.
• Conduct conversion rate optimization by testing and refining website pages and forms to enhance inquiry-to-lead conversion rates.
• Manage and optimize Google Ads campaigns, including keyword selection, ad copy, and budget management.
• Handle Google Analytics (GA4) and Google Tag Manager setups to monitor tracking and generate performance reports.
• Develop and maintain a content calendar for consistent social media publication on platforms including LinkedIn and Instagram.
• Engage with the community by responding to comments, messages, and reviews to uphold brand reputation.
• Create content such as blogs, email marketing campaigns, and promotional collateral like leaflets and brochures.
• Provide reports on marketing activities and key performance indicators, correlating campaigns to inquiries and leads generated.
• Attend events to capture photo and video content, including on-camera appearances to present for social media channels.

Candidate Profile

• Applicants must include a portfolio with measurable results demonstrating their digital marketing impact.
• Passion for digital marketing and brand development, reflected through high-quality, consistent prior work.
• Relevant qualifications in Marketing, Digital Marketing, or a similar field.
• At least two years of relevant hands-on experience in a similar position.
• Proficient in Wix, social media campaign management, and SEO strategies.
• Experience in managing Google Ads campaigns and budgets.
• Competent in Google Analytics (GA4) and tracking implementation.
• Confident in public representation with on-camera presentation skills.
• Basic competencies in photography, videography, and content post-production for event coverage.
• Self-motivated and capable of managing projects independently.
• Must currently have the legal right to work in Ireland.