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About Opta

Opta is a B2B SaaS platform designed to help home improvement contractors optimize marketing investments, increase appointment bookings, and save time by filtering out low-quality leads. Our growing small team serves professionals in sectors including roofing, siding, windows, gutters, bathrooms, kitchens, and more.

Role Overview

We are looking to hire a proactive full-cycle Account Executive responsible for managing the entire sales journey—ranging from cold outreach and partner activations to discovery, demonstrations, and closing deals. This entry-level opportunity reports directly to a cofounder and offers uncapped earning potential and growth into sales leadership for motivated candidates.

Key Responsibilities

Conduct high-volume outbound calls aimed at securing new clients
Generate leads through cold calling, emails, LinkedIn, and cultivating referral partnerships
Perform effective discovery processes to quickly identify client challenges and close deals decisively
Promptly handle inbound leads and convert them to sales
Develop and maintain relationships with referral partners to facilitate warm introductions
Maintain accurate and up-to-date sales pipeline data in HubSpot daily
Collaborate with company founders to refine messaging, address objections, and enhance sales procedures

Qualifications

Minimum of one year experience in outbound B2B SaaS sales
Proven ability to consistently close new business deals
Comfortable performing high-volume cold calls as a central work activity
Experience selling to small and medium-sized business owner/operators
Excellent written and verbal communication skills with the ability to clearly articulate value
Ability to operate independently and make decisions amid ambiguity
Willingness to work US business hours

Preferred Attributes

Background in home improvement, home services, lead generation, or marketing technology
Previous experience as an early sales hire in a startup environment
Established network within the home improvement industry
Technical skills using Claude, CRM platforms, and sales tools

Performance Expectations at 90 Days

Consistent new business closures without supervision
Managing the full sales cycle independently
Ability to verbally communicate Opta’s return on investment in contractor language and address all major objections without relying on scripts
Maintained a clean and reliable sales pipeline trusted by leadership
Contributed improvements to team sales playbooks, including scripts, sequences, and qualification methods

Compensation and Benefits

On-target earnings between $140,000 and $200,000 annually, with uncapped commissions and performance bonuses
401(k) retirement plan
Health insurance coverage
Company-provided MacBook Air
Generous paid time off policy

Location

Remote within the United States

Hiring Process

Submit application
Initial interview with go-to-market cofounder
Mock cold call and objection handling exercise
Mock product demonstration
Interview with product cofounder
Decision and offer communicated within three weeks

Account Executive