Strategy Director

About Bakery Agency

Based in Austin, TX, Bakery Agency is a dynamic independent creative and cultural firm committed to sparking people's excitement for outstanding products. Collaborating with ambitious clients such as Nike, Diageo, and Grillo's Pickles, Bakery infuses cultural significance to increase brand loyalty and craft desirable experiences. It has earned recognition as AdAge Small Agency of the Year in 2022, 2024, and 2025.

Role Summary and Responsibilities

• Lead strategic guidance across internal and client teams focusing on brand evolution and marketing strategies.
• Champion progressive thinking that advances brand and cultural relevance for clients.
• Promote innovation as an essential element of brand and business development strategies.
• Design and implement research methodologies and data collection processes to generate actionable insights into brand value.
• Analyze extensive datasets to reveal core human insights and forecast behavior patterns.
• Apply behavioral economics principles to influence product development, services, and campaign approaches.
• Plan and assess experiments to identify impactful marketing strategies.
• Integrate knowledge of human decision-making to inform strategic work across projects.
• Oversee partnerships with external research and academic entities.
• Conduct behavioral evaluations that support robust brand collaborations.
• Educate clients on scientific research, facilitating the adoption of behavioral science concepts.
• Guide and mentor strategists and researchers to cultivate a thriving team culture.

Candidate Requirements

• Minimum of 10 years in strategic roles within creative agency settings.
• Outstanding conceptual and storytelling skills supported by excellent writing ability.
• Proven leadership and project management competencies.
• Demonstrable success in securing new business opportunities.
• Experienced in consumer research design and large-scale data analysis management.
• Track record of applying research insights to generate meaningful business and product outcomes.
• Deep understanding of behavioral economics including heuristics, biases, and motivational factors.
• Expertise in audience segmentation for developing customer strategies.
• Strong analytical skills coupled with high-level research proficiency.
• Familiarity with media measurement tools such as Comscore, MRI, Google Analytics, and social listening/predictive platforms like Crimson Hexagon and Brandwatch.
• Hands-on experience with traditional qualitative and quantitative marketing research methods.
• Excellent work discipline, organizational abilities, and communication skills.

Employee Benefits

• Competitive health plans including medical, dental, and vision coverage.
• 401k retirement plan with 3% employer match.
• Flexible paid time off policy.
• Two weeks of Work From Anywhere per year.
• Thirteen weeks of paid maternity and paternity leave.
• Pet-friendly office environment.
• Annual creative stipend to support professional growth.
• Provided snacks, meals, and beverages.
• No requirement for time tracking.