Social Media Marketing Lead

Overview

This opportunity is for a Social Media Marketing Lead based in the United States, offering a chance to shape the digital persona and social presence of a fast-expanding decentralized technology ecosystem. This leadership role involves strategizing, producing content, running campaigns, and engaging communities on various social platforms. The position bridges marketing, communications, partnerships, and product growth to boost awareness and adoption using creative, data-driven strategies. Collaboration with global teams, executives, creators, and ecosystem partners to promote significant launches and narratives is fundamental. The role suits a marketing expert enthusiastic about Web3, emerging tech, and fostering communities around innovative products.

Key Responsibilities

• Create and manage social media marketing initiatives from ideation through analysis, supporting product launches, partnerships, and integrated marketing efforts.
• Develop and maintain a consistent content framework across social channels, including planning editorial calendars, defining regular content formats, optimizing channels, and boosting audience interaction.
• Handle daily social media tasks such as content creation, publishing, copywriting, scheduling, and community management on essential platforms.
• Explore and expand presence on new and emerging social media platforms, utilizing social listening tools to monitor trends, sentiments, and opportunities.
• Lead video content efforts by formulating strategy, organizing uploads, and enhancing content performance.
• Assist in executive communications by generating and amplifying leadership messages, managing interactions, and aligning with broader communication plans.
• Establish and maintain partnerships with creators, influencers, and key opinion leaders to broaden campaign reach and boost trust.
• Design and implement social campaigns for conferences, events, sponsorships, and community projects to enhance visibility and engagement.
• Coordinate marketing projects with Design, Developer Relations, Growth, Product Marketing, Partner Marketing, and Communications teams.
• Support email marketing activities including planning campaigns, managing drip sequences, overseeing lists, creating content, and tracking performance metrics.
• Maintain timelines, editorial schedules, and campaign reports to guarantee high-quality delivery and stakeholder alignment.

Required Qualifications and Experience

• 6 to 9 years of experience in social media or digital marketing with accountability for brand channels.
• Demonstrated ability to develop and implement multi-platform social media strategies.
• Experience collaborating with creators, influencers, and key opinion leaders, managing relationships, and coordinating campaigns.
• Expertise in social listening and converting audience feedback into actionable strategies.
• Proven track record in managing launch-focused marketing campaigns, lifecycle communications, and drip marketing efforts.
• Experience supporting leadership communications through social platforms.
• Exceptional writing and verbal communication skills, with strong copywriting and storytelling abilities.
• Excellent project management skills capable of juggling multiple priorities under tight deadlines.
• Familiarity with social media management tools, analytics platforms, email marketing software, and content management systems.
• Understanding of digital marketing basics such as SEO, PPC, analytics, and performance measurement.
• Creative problem-solving with attention to detail and ability to work both independently and collaboratively.
• Strong interest in Web3, decentralized technologies, new platforms, and community-driven ecosystems highly preferred.

Benefits

• Play a pivotal role in expanding recognition and adoption of decentralized technologies.
• Fully remote position offering flexibility and autonomy.
• Work with diverse global teams across marketing, product, engineering, communications, and ecosystems.
• Develop impactful campaigns targeting emerging platforms and communities.
• Engage in a fast-moving environment with opportunities for ownership and career growth.
• Gain exposure to advanced technologies and swiftly changing digital landscapes.
• Influence brand strategy, community involvement, and market positioning.

Additional Information

This role is managed by a partner company responsible for processing applications and determining subsequent steps.

The application process uses AI-driven matching to fairly evaluate candidates against core job requirements. The shortlisting is handled internally by the hiring organization, which manages interviews and assessments. Privacy policies ensure personal data is processed under rightful interests and GDPR guidelines, and AI only supports, not replaces, human recruitment decisions.