Social Content Producer

About the Role

Join a transformative company reshaping the grocery industry by enhancing how people connect with food. This role centers on creating engaging social media content that resonates deeply with audiences, reflects cultural trends, and elevates the brand's presence across social platforms. You will be integral to crafting a unique brand identity that influences how social content is perceived within and outside the organization.

What You Will Do

• Develop a fast-paced, replicable content production process that connects with target audiences and grows the brand's social media presence.
• Create a distinctive social media concept, campaign, or cultural touchpoint that serves as a flagship example of creative excellence for the company.
• Expand the creative output by establishing and nurturing strong partnerships with freelance content creators, production teams, and agencies to scale quality content production.
• Lead the creation of timely, on-brand reactive content that engages audiences by reflecting relevant cultural moments, making the brand a constant presence in social discourse.

Essential Qualifications

• A portfolio showcasing expertise in platform-native social media content, demonstrating strategic and creative capabilities.
• Proficiency in hands-on editing using tools such as CapCut and native platform editing software to independently manage content from concept to publication.
• Ability to produce reactive, high-quality content rapidly when immediate opportunities arise.
• Excellent visual and creative discernment to confidently determine appropriate styles, whether lo-fi, editorial, or designed.
• Deep familiarity with pop and food culture and a sharp sense for when to integrate the brand into ongoing cultural conversations.

Preferred Experience

• Direct experience managing collaborations with creators and influencers from initial briefing to final content delivery.
• Understanding of social content SEO and strategies for improving content discoverability.
• Previous involvement with gifting initiatives or PR-driven creator amplification campaigns.

Additional Information

This position is remote, offering competitive pay influenced by permanent work location, with additional opportunities for equity grants and benefits. Remote work flexibility is supported, enabling work from various environments while maintaining collaborative connections through periodic in-person events.

Base salaries vary geographically within the US:

• California, New York, Connecticut, New Jersey: $104,000 - $109,500 USD
• Washington State: $99,000 - $104,500 USD
• Oregon, Delaware, Maine, Massachusetts, Maryland, New Hampshire, Rhode Island, Vermont, Washington D.C., Pennsylvania, Virginia, Colorado, Texas, Illinois, Hawaii: $95,000 - $100,000 USD
• All other states: $86,000 - $91,000 USD