Senior Marketing Specialist

About Bolt

Bolt envisions a future where urban environments prioritize people over cars. Founded as a bold initiative by a 19-year-old in 2013, Bolt has expanded into a global mobility platform serving over 200 million users and 4.5 million drivers and couriers across 50 nations.

Its services range from ride-hailing, food delivery, to scooters, e-bikes, and car-sharing options, facilitating daily urban travel. Bolt operates with agile small teams that blend startup agility and ownership with the scale of a well-funded tech enterprise backed by more than €1 billion.

Role Overview

The Senior Marketing Specialist will focus on boosting monthly Bolt ride numbers throughout Tanzania spanning all service verticals. This involves establishing and maintaining brand visibility on social media channels and other online platforms, as well as planning and delivering localized marketing initiatives. Supporting timely communication with riders and drivers is essential to ensure smooth operations for all Bolt users.

Key Responsibilities

• Lead local social community management and influencer relationships on platforms including Facebook, Instagram, and TikTok, coordinating with headquarters to scale rider growth through influencer campaigns and using monthly insights for optimizing strategies.
• Manage lifecycle and performance marketing campaigns using channels such as email, push notifications, and in-app messages targeted at riders and drivers; monitor and report campaign effectiveness and work with HQ to tailor paid advertisements locally.
• Develop and implement local partnerships by sourcing and executing impactful collaborations with brands and events aimed at riders, drivers, and food delivery customers; oversee the production of marketing assets and evaluate campaign engagement metrics.
• Collaborate with marketing managers, community specialists, and operations teams to strategize and deliver local events, activations, and campaigns; provide practical on-site support during event delivery when needed.

Candidate Profile

• Experienced in regional marketing, specifically executing social, lifecycle, and omnichannel campaigns in South or East Africa's dynamic consumer tech or mobility sectors.
• Demonstrated expertise in growing and engaging social media communities on Instagram, TikTok, and Facebook, with deep knowledge of East African digital culture and trends.
• Strong creative and localization skills with a focus on commercial KPIs; comfortable developing culturally relevant campaign concepts and briefing creative assets using design tools like Figma or Canva, adapting global marketing materials for local consumption.
• Comfortable with data analysis, performance tracking, and proficient in automation and advertising platforms such as Meta Business Suite, Braze, or CleverTap to optimize marketing strategies.
• Proven ability to manage multiple projects concurrently across cross-functional and multinational teams, including partnerships, communications, and event execution.
• Exceptional written and oral communication skills in English, capable of crafting sharp, engaging copy aligned with Bolt’s distinctive brand voice.

Why Work at Bolt

• Unique career acceleration and growth prospects.
• Competitive salary package plus equity options to share in company success.
• Comprehensive wellness benefits supporting mental and physical health.
• A rewarding 1-month paid sabbatical after five years with the company.
• Engagement in diverse company-wide and team-level events.
• A hybrid work model balancing flexibility with a minimum of 12 office days monthly.

Note: Perks may vary by location and position.

Additional Information

Use of AI tools is integrated into daily workflows at Bolt, with a strong emphasis on maintaining high-quality output. While experience is valued, Bolt places a premium on motivation, intelligence, and integrity, encouraging all qualified candidates to consider applying regardless of meeting every criterion.

Equal Opportunity Statement

Bolt is committed to fostering a diverse, inclusive environment and considers all qualified applicants equally without discrimination based on race, color, nationality, religion, gender identity, sexual orientation, age, or disability status. Reasonable accommodations are available during the hiring process upon request.