Senior Content Creator

Role Overview

As a Senior Content Creator at OK COOL in Melbourne, you will channel your enthusiasm for crafting captivating and inventive content that resonates with client goals and embodies the OK COOL aesthetic. This role requires a creative visionary who can produce engaging visual and written material across diverse social media channels, with a specific emphasis on TikTok.

You will keep abreast of emerging cultural movements, social media trends, and industry developments, leveraging insights from realms like fashion, music, sports, art, and technology. The ideal candidate lives and breathes street culture, particularly sports and sneaker culture.

About OK COOL

OK COOL is a culture-centric creative agency with offices in London, New York, Sydney, and Melbourne. Our expertise lies in social-first storytelling that integrates strategy, creativity, production, and creator collaborations to enable brands to resonate authentically within culture spaces. We are a collaborative team of strategists, creatives, and trendsetters who don’t just follow trends; we create them.

OK COOL is part of the Residence network, a multidisciplinary group dedicated to fostering creative community by supporting emerging talent, promoting collaborative creativity, and building a supportive ecosystem.

Key Responsibilities

• Conceive, script, film, edit, and publish top-quality video, photography, and graphic content independently.
• Develop innovative content aligned with client objectives and agency aesthetics.
• Create compelling visual and written content for platforms like TikTok and Instagram.
• Collaborate closely with the Creative Director and Social Lead to ideate and ensure content aligns with agency and client standards.
• Contribute creative ideas to campaigns and projects of varying scales, applying storytelling techniques to effectively communicate brand messages.
• Embed brand personality into content to deepen audience connection while managing budgets and feasibility.
• Coordinate and safeguard project timelines in partnership with the Social Lead.
• Stay informed on Australian internet and sports culture, new formats, design trends, and algorithm changes to maintain brand relevance.
• Research and curate culturally relevant content from fashion, sport, music, art, and tech sectors to guide content strategies.
• Present and refine content ideas with clients, translating business objectives into effective creative output while managing expectations.
• Explore novel content formats and platforms; monitor social channels for inspiration and optimization opportunities, primarily on video-based platforms.
• Develop efficient visual styles and scalable production methods for consistent deployment across client accounts.

Required Skills and Experience

• Proven ability to independently shoot and produce high-caliber video content, equipped with personal iPhone and professional digital camera gear.
• In-depth expertise with advanced mobile camera technology, multi-light setups, and audio capture techniques.
• Proficiency in Adobe Creative Suite, native editing tools such as CapCut, and color correction/grading to create premium brand visuals.
• Capability to design clean on-screen graphics, tracking text, and simple visual effects.
• Strong creative ideation and exceptional written and verbal communication skills.
• Substantial knowledge of social media trends, brand storytelling, narrative structuring, and detail orientation within brand guidelines.
• Excellent organizational aptitude, adept at managing complex production schedules, maximizing content output, and building time cushions.
• Minimum of 4 years' experience in digital content production, including leading campaigns from concept through to multi-platform distribution.
• Demonstrated history of effective client collaboration and portfolio reflecting a premium sports/streetwear style.

Benefits and Perks

• Birthday leave for your special day.
• Birthday voucher and card from the company.
• 25 days of annual leave.
• Office closure during Christmas for a festive break.
• $1,000 referral bonus for successful hires.
• Early finish at 3 PM on Fridays during summer months.
• Agency training and cultural feedback sessions on Fridays.
• Monthly team events and cultural activities.

Work Location and Arrangement

Position based in Melbourne with a hybrid work model requiring at least two days per week onsite at agency or client offices.