Sales Director

Job Scope

As Sales Director, you will lead the execution of corporate sales objectives within your region, including new vehicle sales and market share targets. Responsibilities include allocating sales targets to authorized dealers, overseeing their implementation, and ensuring successful attainment of goals.

Dealer Relationship Management

You will serve as the main liaison for dealers offering daily communications, maintaining strong relationships, communicating corporate policies and marketing initiatives, and gathering dealer feedback and market intelligence for internal stakeholders.

Dealer Sales Support & Coaching

Regularly visiting dealers to assess their sales pipeline, inventory, and showroom performance will be essential. Providing hands-on coaching in sales techniques and assisting dealers with practical challenges during sales operations are key tasks.

Key Account Development & Management

You'll take responsibility for managing or supporting dealers in handling important accounts such as large fleets, leasing clients, and government or enterprise procurements. Developing and executing individualized sales plans for key accounts are part of this role.

Regional Market Monitoring

Tracking competitors’ activities, pricing changes, and marketing campaigns within the region will enable you to offer timely insights and feedback.

Commercial Policy Formulation

Creating, communicating, and managing the implementation of dealer commercial policies forms part of your duties, establishing guidelines and incentives to drive sales operations.

Marketing Promotion & Sales Resource Coordination

Planning nationwide terminal marketing and regional promotional campaigns to boost brand awareness and conversion will be expected. You'll also guide activity execution, provide training support, and coordinate sales resources such as demo vehicles, incentive funds, and advertising materials.

Requirements

• At least five years of experience in national sales management or dealer network development within the automotive sector.
• Proven ability to meet sales targets and manage key accounts.
• Strong expertise in sales target execution, dealer relationship maintenance, and field-level coaching.
• Excellent communication, negotiation, and interpersonal skills.
• Solid commercial understanding with experience supporting policy implementation and coordinating sales and marketing resources.
• Ability to analyze market trends and competitor movements effectively.
• Self-driven, results-focused, proactive problem-solving attitude, highly organized, and open to frequent national travel.