Product Marketing Manager - AI and Security SaaS Solutions

Overview

We are seeking a strategic and results-driven Product Marketing Manager (PMM) to spearhead positioning, messaging, and go-to-market strategies for our SaaS and AI-powered products, focusing on AI and security solutions. This role entails deeply understanding customers, markets, and emerging AI technologies, then transforming these insights into persuasive narratives that encourage adoption, retention, and sustained revenue growth. As the inaugural PMM within this newly established centralized function, you will shape how our company launches and manages AI-enabled solutions on a global scale.

Key Responsibilities

• Craft tailored value propositions across different segments, markets, and verticals.
• Collaborate with Product Management to influence product direction and prioritize customer needs.
• Manage pricing and packaging strategies by working closely with Finance and Product teams to design subscription models that balance competitiveness and profitability.
• Support Sales teams with engaging sales materials including decks, battle cards, demos, pricing stories, and training, while actively engaging in field activities, deal support, and pipeline management.
• Define and maintain a commercial structure for solutions, including SKUs, bundles, service packages, options, and add-ons.
• Assist in RFP/RFI responses and design customized commercial offers when needed.
• Conceptualize and execute effective go-to-market strategies.
• Partner with Communications to drive campaigns fostering pipeline growth, conversion, retention, and expansion.
• Support customer lifecycle marketing activities such as onboarding, adoption, retention, upselling, and cross-selling.
• Collect and analyze customer feedback to refine product-market fit and messaging.
• Perform market and competitive analyses to ensure SaaS profitability.
• Lead product marketing for AI-enabled features, translating capabilities into clear customer use cases, business outcomes, and unique value propositions.
• Collaborate with Product, Engineering, and AI teams to comprehend AI capabilities, limitations, and roadmaps, integrating market insights into product planning.
• Develop go-to-market plans for AI-powered releases including segmentation, positioning, messaging, launch actions, adoption programs, and success metrics.
• Conduct market, competitor, and technology trend assessments in AI to identify emerging needs, opportunity spaces, and product differentiation.
• Create AI-focused sales enablement content such as narratives, use case decks, demos, battle cards, FAQs, and objection handling guides.
• Support customer education and facilitate adoption of AI functionalities by communicating use cases, anticipated business value, and responsible AI practices in accessible language.
• Coordinate with Legal, Security, and Product to ensure messaging aligns with data privacy, security, governance, and responsible AI standards.
• Track key performance indicators for AI solution launches and utilize insights to optimize positioning and go-to-market strategies.

Qualifications

• Master's degree in Marketing, Business, or a related discipline.
• 4 to 7 years of experience in product marketing or associated roles within SaaS or B2B software environments.
• Demonstrated success marketing AI-enabled or intelligent automation B2B/B2B2C SaaS solutions, actively involved in deal closures.
• Proven ability to energize and engage sales teams beyond creating collateral, including direct field engagement with sales reps and prospects.
• Entrepreneurial mindset with high energy, capable of building functions and narratives from the ground up.
• Strong knowledge of SaaS business frameworks including pricing, packaging, and customer lifecycle management.
• Experience in launching SaaS products/features to market.
• Ability to simplify complex technical information into clear customer benefits.
• Excellent collaboration, communication, presentation, and writing skills.
• Familiarity with Atlassian tools like JIRA and Confluence is an advantage.
• Strong understanding of AI and Generative AI concepts and skills in translating technical features into customer-centric business values; no hands-on technical AI development required.
• Experience marketing AI, data-driven, or automation B2B products is highly preferred.
• Knowledge of responsible AI, data privacy, security, and AI governance is beneficial.
• Note: Experience with payment hardware, POS devices, or terminals is not required as this position focuses on software/AI solutions.

Preferred Experience

• Familiarity with B2B SaaS environments, particularly Telecom, Payment, FinTech, or Financial Services sectors.
• Experience in competitive intelligence and win/loss analysis.