Product Marketing Director, Command by Asana

Role Overview

Asana's Marketing team is seeking a Product Marketing Director to lead the go-to-market (GTM) strategy for our latest product, Command by Asana. This role, critical for rapid growth, focuses on expanding the product's reach from early adoption to widespread usage by bridging product strategy with commercial execution. You will collaborate closely with Product teams to launch new features, supply Sales with winning tools, and engage partners to build market momentum. This position suits candidates experienced with developer and engineering leader audiences, knowledgeable in product-led growth (PLG) and sales-led growth (SLG) strategies, and capable of technical communication with credibility.

Location & Work Schedule

This position is based in the Vancouver office, with a hybrid work schedule centered around being office-present on Monday, Tuesday, and Thursday. Remote work is generally permitted on Wednesdays, and Fridays' remote eligibility depends on work type and team coordination.

Key Responsibilities

• Develop and manage the comprehensive GTM strategy, closely integrating with the campaigns team to achieve measurable outcomes.
• Create and sustain messaging and positioning that highlights how new applications address enterprise challenges and meet the needs of technical users.
• Lead impactful product launches ranging from major releases to incremental feature updates that drive market interest.
• Produce high-quality enablement resources such as battlecards, sales decks, and customer success stories to empower Sales and Customer Success teams.
• Serve as the liaison among Product, Partnerships, and Sales to ensure alignment of product-market fit and roadmap priorities.
• Use data analytics and client feedback to refine messaging and proactively discover growth opportunities.

Candidate Profile

• Possesses over 8 years of experience in product marketing within the B2B technology sector, preferably in SaaS.
• Demonstrates strong technical understanding of software development, engaging effectively with developers and engineering leaders, and translating technical features into value-driven narratives.
• Exhibits a strategic mindset for growth with a proven ability to scale products early-stage to mass adoption, well-versed in both PLG and SLG approaches.
• Has an intuitive product insight, enjoys exploring new tools, and excels at simplifying complex technical concepts into clear, persuasive messaging.
• Experienced collaborator, skilled in working with Product teams to align market needs with development roadmaps.
• Shows enthusiasm for AI and emerging technologies, committed to leveraging them to improve productivity and collaboration.

Compensation & Benefits

The estimated salary range for this role is CAD 156,000 to 186,000 annually, adjusted based on market conditions and candidate qualifications. Additional compensation may include equity, sales incentives (where applicable), and comprehensive benefits.

• Mental health and wellness programs
• Career coaching and development support
• Inclusive family-building benefits
• Retirement and long-term savings plans
• On-site dining options customized to dietary preferences

Benefits vary by role, location, and local laws. Candidates can discuss total compensation and benefits details with recruiters during the hiring process.

About Asana

Asana is a leading platform enabling human and AI collaboration used by millions globally to achieve important goals efficiently. Recognized for workplace culture and innovation, we champion respect and inclusion across our workforce. Our 13+ global offices combine the best of office-centric and hybrid work models to foster collaboration and belonging for all team members.

Equal Opportunity & Inclusion

Asana is committed to providing equal employment opportunities without discrimination based on race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity or expression, or any other protected characteristics by law.