Product Growth Specialist

About Air Apps

Air Apps is a family-founded enterprise dedicated to revolutionizing planning through its AI-based Personal & Entrepreneurial Resource Planner (PRP). Established in Lisbon in 2018, with offices also in San Francisco, the company has attained over 100 million downloads globally while remaining self-funded. The organization is driven by a long-term vision to push AI-driven innovations that profoundly impact people's productivity and lifestyles worldwide.

This position is fully onsite in Lisbon, with relocation assistance available. The role requires close collaboration with multidisciplinary teams within a lively and fast-moving setting.

Role Overview

As a Monetization Specialist, you will be instrumental in driving growth by managing and enhancing subscription and advertising monetization strategies across Air Apps' mobile application portfolio. Your responsibilities will involve coordinating with cross-functional teams to devise and fine-tune pricing, paywalls, upsell initiatives, retention improvements, and ad placements, all while prioritizing user satisfaction. Rigorous data analysis and experimentation will be fundamental to influencing how millions of users interact with Air Apps products.

Key Responsibilities

• Conduct market trend and competitor research to discover monetization possibilities.
• Design and execute strategies to maximize revenues from subscriptions and advertisements.
• Work closely with design and development teams to deploy monetization features efficiently.
• Create user segmentation methods and hypothesize experiments related to monetization efforts.
• Project financial outcomes and assess potential returns from monetization programs.
• Evaluate and refine subscription pricing through competitor analysis.
• Manage subscription plans and pricing on App Store Connect.
• Test various in-app paywall placements to enhance conversion success.
• Collaborate with design to optimize paywall designs and calls to action.
• Develop strategies to re-engage inactive or lapsed users.
• Identify factors causing user churn and implement retention methods.
• Analyze user behavior to uncover upselling opportunities and carry out upsell plans.
• Formulate tactics to boost free trial enrollment and improve initial user experiences.
• Ensure monetization does not compromise overall user experience quality.
• Maintain comprehensive records of all monetization strategies, experimental results, and performance metrics.
• Ensure adherence to Apple’s guidelines and applicable international regulations.

Candidate Requirements

• Over 4 years of experience specializing in mobile app monetization, focusing on subscriptions and ad revenue models.
• Deep understanding of in-app purchases, paywall structure, pricing strategies, and managing subscription lifecycles.
• Proficiency with ad monetization platforms such as AdMob, IronSource, and AppLovin, plus experience with A/B testing tools.
• Strong analytical aptitude including cohort analyses, modeling revenue, and performance monitoring.
• Experience with App Store Connect and knowledge of Apple’s subscription policies and compliance requirements.
• Ability to collaborate effectively across product management, design, and engineering teams.
• A commitment to balancing excellent user experience with revenue optimization.

Employee Benefits

• Access to Apple hardware for work use.
• Annual bonus opportunities.
• Premium health and life insurance coverage.
• Transportation allowance.
• Coverflex benefits including meal vouchers and wellness incentives.
• Childcare support provisions.
• Participation in Air Conference for team collaboration and development.
• Company-supported pension fund.
• Urban Sports Club membership to encourage physical activity.
• Complimentary meals provided onsite.

Diversity and Inclusion

The company values diversity, equity, and inclusion, actively seeking applicants from a wide range of backgrounds and experiences. It embraces the strength that diversity brings to its workplace culture.

Application Policy

Applicants must submit original work without AI-generated content; violation results in disqualification.

Compensation

Salary range is $80,000 to $150,000 annually.