PPC and Paid Social Media Manager

Role Overview

We are seeking a skilled PPC and Paid Social Media Manager based in the United Arab Emirates to oversee performance-oriented advertising initiatives for a diverse mix of B2B and B2C clients across global markets. This role involves managing campaigns on major platforms including Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads, utilizing audience analytics and data insights to optimize campaign effectiveness. This position thrives in a rapidly growing digital marketing agency environment where strong organization, personal accountability, and client impact are key values. The successful candidate will gain exposure to various industries and international clients with opportunities to advance into team or department leadership roles.

Key Duties

• Design, initiate, manage, and refine PPC and paid social advertising campaigns on Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads platforms.
• Craft advertising strategies aligned with client goals, taking into account audience segmentation, industry standards, and performance analysis.
• Establish and maintain conversion tracking mechanisms via Google Tag Manager to ensure precise measurement and reporting of campaign results.
• Produce engaging and accurately written ad copy adhering to brand guidelines and optimized for performance.
• Analyze campaign briefs critically, clarify ambiguities by querying relevant points, and translate requirements into impactful paid media campaigns.
• Track campaign performance continuously, identify areas for improvement, and make evidence-based adjustments to enhance outcomes and efficiency.
• Handle multiple client accounts and projects simultaneously with high organizational standards and consistent deadline management.
• Collaborate extensively with teams across paid media, SEO, creative, and other digital marketing fields to build integrated marketing approaches.
• Contribute to the expansion of the paid media function, including potential leadership and management roles.
• Participate in sales presentations and proposals, articulating paid media strategies to prospective clients.
• Investigate additional advertising channels such as TikTok, Reddit, and programmatic platforms when suitable for client objectives.
• Develop streamlined processes for campaign setup, management, optimization, and execution.

Qualifications and Experience

• A minimum of 5 years’ experience in PPC advertising, preferably within a digital marketing agency context.
• Strong practical skills across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads platforms.
• Demonstrated competence in setting up conversion tracking with Google Tag Manager.
• Exceptional copywriting capabilities, with flawless written English and a focus on compelling performance-driven ad content.
• Deep understanding of advertising strategies, audience segmentation, campaign optimization, and core performance marketing concepts.
• Ability to support marketing efforts across diverse industries and cater to global B2B and B2C audiences.
• Excellent organizational and time management skills, capable of juggling multiple priorities and deadlines effectively.
• Strong communication and collaborative skills, comfortable interpreting briefs and working productively with clients and internal teams.
• Fluent English proficiency necessary for an international, English-speaking work environment.
• Ambition for career progression into PPC or paid media team leadership roles.
• Preferable experience managing PPC teams or freelance specialists within an agency setting.
• Familiarity with additional paid media channels such as TikTok Ads, Reddit Ads, or programmatic advertising is advantageous.
• Experience contributing to sales pitches and client proposal development is a plus.
• Ability to collaborate with SEO professionals for integrated search marketing strategies is beneficial.
• Skills in briefing designers or creating visual advertising assets is an asset.
• Experience designing scalable processes for campaign management and optimization is desirable.

Benefits and Work Conditions

• This role offers fully remote working flexibility, allowing you to operate from any location worldwide.
• Work schedule requires only five hours of overlap with the UK time zone.
• Flexible working hours are possible upon agreement with your manager.
• Access to a UK pension scheme.
• Potential to earn a substantial additional annual commission based on performance metrics, client retention, and other KPIs, with payouts on a quarterly basis.
• Enjoy 24 days of paid vacation annually, along with UK public holidays.
• Opportunity to engage with a wide range of international clients across numerous industries.
• Prospects for career advancement within a dynamic and expanding digital marketing environment, including future leadership opportunities.

Additional Information

The application and subsequent hiring process are managed by a partner company. They use AI-assisted tools to evaluate candidates objectively and fairly based on core role requirements. Final hiring decisions remain with human recruiters. Your personal data will be managed in compliance with data protection laws, and you can exercise rights related to your data at any time.